Underwear ad campaigns are important for celebrities. These iconic campaigns have launched entire careers, not only because they’re hot, but also because they’re associated with classy brands and big and important billboards.
From brands like Calvin Klein to Emporio Armani, there’s a lot of star power associated with these advertisements. Here are some of our favorites:
© GrosbyGroupJustin Bieber
In 2015, Justin Bieber made his first collaboration with Calvin Klein, the king of the underwear ads. In 2019, Justin and Hailey Bieber starred in another Calvin Klein ad.
© @cr7cristianoronaldoCristiano Ronaldo
Soccer icon Cristiano Ronaldo did an iconic Armani underwear ad in 2010. Showing that he hasn’t aged one bit, Ronaldo recently modeled for his line of underwear, called CR7.
© @emporioarmaniDavid Beckham
David Beckham began his long collaboration with Emporio Armani in 2007. Over the years, he’s continued to model for them, including one time with Victoria Beckham.
© @calvinkleinMaluma
In 2020, Maluma joined Justin Bieber, SZA, Lil Nas X, Kendall Jenner, and more for Calvin Klein’s underwear campaign.
© @calvinkleinMahershala Ali
Mahershala Ali modeled for Calvin Klein in 2017. This campaign followed the release of Moonlight, who later won the Academy Award for Best Picture of the Year.
© @calvinkleinAnthony Ramos
Anthony Ramos, Broadway star and lead of the movie In The Heights , modeled for Calvin Klein in 2021.
© @calvinkleinNick Jonas
Posing for Flaunt magazine, Nick Jonas channeled Mark Wahlberg’s iconic pose from his Calvin Klein days.
© @GuessJoe Jonas
Joe Jonas modeled for Guess in 2017. The campaign featured model and actress Charlotte McKinney and had them posing in several states of undress over a maroon couch.
© @calvinkleinA$AP Rocky
A$AP Rocky was one of Calvin Klein’s models for their 2019 Spring collection. The rapper is a fashion icon and has always been linked with great outfits and looks.
© @CalvinKleinNoah Centineo
Following the success of the To All The Boys I’ve Loved franchise, Noah Centineo nabbed a Calvin Klein ad and a bunch of starring roles in movies.
© @calvinkleinShawn Mendes
Shawn Mendes was a part of Calvin Klein’s 2019 Spring campaign. The singer said that modeling in his underwear wasn’t easy. “The idea of shooting in my underwear in front of a lot of people was scary,“ he said.
