Thursday was the 2026 Billboard Latin Music Awards, and Fuerza Regida dominated, taking home eight trophies to become the night's biggest winners. The group scored major victories across regional Mexican music, including Regional Mexican Song of the Year for “Marlboro Rojo,” and also received the Billboard Vanguard Award for their influence and innovation in the genre.
© GettyThe group’s frontman, Jesús Ortiz Paz, reflected on their journey while accepting the award. “We don’t have many words - there aren’t many words - but this represents a 10-year journey, a lot of hard work and a great deal of effort,” he said. “We’re going to keep working, and we’re going to conquer the world, God willing.” The group also performed, channeling the 1999 Backstreet Boys Millennium era.
© GettyBad Bunny followed with seven wins despite being absent from the ceremony, while Karol G, Peso Pluma and Romeo Santos each took home four awards. Rosalía, Tito Double P and Prince Royce earned 3.
© GettyCristian Castro received the Billboard Lifetime Achievement Award for his enduring career, while Rubén Blades was honored with the Billboard Icon Award for his lasting impact on Latin music.
© GettySee the complete list of winners:
Artist of the Year
- WINNER: Bad Bunny
- Fuerza Regida
- Karol G
- Peso Pluma
- Tito Double P
Best New Artist of the Year
- El De Las R’s
- Emmanuel Cortes
- Gael Valenzuela
- Herencia de Grandes
- WINNER: Omar Courtz
Tour of the Year
- WINNER: Bad Bunny
- Karol G
- Pitbull
- Ricardo Arjona
- Shakira
Crossover Artist of the Year
- Bruno Mars
- WINNER: Burna Boy
- DJ Snake
- Shenseea
- Steve Aoki
Global 200 Latin Artist of the Year
- WINNER: Bad Bunny
- Beéle
- Fuerza Regida
- Karol G
- Shakira
Fan Favorite Artist (New Category)
- Fuerza Regida
- WINNER: Karol G
- Peso Pluma
- Prince Royce
- Tito Double P
Global 200 Latin Song of the Year
- El Bogueto, Fuerza Regida, Anuel AA & Yung Beef, “Cuando No Era Cantante (Remix)”
- WINNER: Fuerza Regida, “Marlboro Rojo”
- Peso Pluma & Tito Double P, “daño”
- Rosalía & Yahritza y Su Esencia, “La Perla”
- W Sound, Beéle & Ovy On The Drums, “La Plena (W Sound 05)”
Hot Latin Song of the Year
- WINNER: Fuerza Regida, “Marlboro Rojo”
- Herencia de Grandes, “Ya Borracho”
- Los Dos De Tamaulipas, “Ayúdame”
- Peso Pluma & Tito Double P, “daño”
- Peso Pluma & Tito Double P, “dopamina”
Hot Latin Song of the Year, Vocal Event
- El Bogueto, Fuerza Regida, Anuel AA & Yung Beef, “Cuando No Era Cantante (Remix)”
- Peso Pluma & Tito Double P, “7-3”
- WINNER: Peso Pluma & Tito Double P, “daño”
- Peso Pluma & Tito Double P, “dopamina”
- Peso Pluma, Tito Double P & LENCHO, “chiclona”
Hot Latin Songs Artist of the Year, Male
- WINNER: Bad Bunny
- Junior H
- Omar Courtz
- Peso Pluma
- Tito Double P
Hot Latin Songs Artist of the Year, Female
- Kali Uchis
- WINNER: Karol G
- RaiNao
- Rosalía
- Shakira
Hot Latin Songs Artist of the Year, Duo or Group
- WINNER: Fuerza Regida
- Grupo Frontera
- Herencia de Grandes
- Hermanos Espinoza
- Los Dos De Tamaulipas
Hot Latin Songs Label of the Year
- Double P Records
- Interscope Capitol
- WINNER: Rimas
- Sony Music Latin
- Warner Latina
Latin Airplay Song of the Year
- Bizarrap & Daddy Yankee, “Bzrp Music Sessions, Vol. 0/66”
- Karol G & Marco Antonio Solís, “Coleccionando Heridas”
- Prince Royce, “I Want It That Way”
- Romeo Santos & Prince Royce, “Dardos”
- WINNER: Romeo Santos & Prince Royce, “Lokita Por Mí”
Latin Airplay Label of the Year
- Interscope Capitol
- Rimas
- WINNER: Sony Music Latin
- Universal Music Latin Entertainment
- Warner Latina
Streaming Song of the Year
- Emmanuel Cortes, “Amor”
- Fuerza Regida, “ANSIEDAD”
- WINNER: Fuerza Regida, “Marlboro Rojo”
- Los Dos De Tamaulipas, “Ayúdame”
- Peso Pluma & Tito Double P, “daño”
Top Latin Album of the Year
- Beéle, BORONDO
- Clave Especial, MIJA NO TE ASUSTES
- Omar Courtz, Por Si Mañana No Estoy
- WINNER: Peso Pluma & Tito Double P, DINASTÍA
- Rosalía, LUX
Top Latin Albums Artist of the Year, Male
- WINNER: Bad Bunny
- Junior H
- Peso Pluma
- Rauw Alejandro
- Tito Double P
Top Latin Albums Artist of the Year, Female
- Becky G
- Kali Uchis
- WINNER: Karol G
- Rosalía
- Young Miko
Top Latin Albums Artist of the Year, Duo or Group
- Aventura
- Clave Especial
- WINNER: Fuerza Regida
- Grupo Frontera
- Los Dos De Tamaulipas
Top Latin Albums Label of the Year
- Double P Records
- Interscope Capitol
- WINNER: Rimas
- Sony Music Latin
- Warner Latina
Latin pop categories
- Latin Pop Artist of the Year, Solo
- Danny Ocean
- Kali Uchis
- Kapo
- WINNER: Rosalía
- Shakira
Latin Pop Artist of the Year, Duo or Group
- WINNER: Maná
- Matisse
- Morat
- Rawayana
- Reik
Latin Pop Song of the Year
- Alejandro Sanz & Carín León, “El Vino de Tu Boca”
- WINNERS: Karol G & Marco Antonio Solís, “Coleccionando Heridas”
- Maluma, “BRONCEADOR”
- Rauw Alejandro, “Besito en La Frente”
- Shakira & Beéle, “ALGO TÚ”
Latin Pop Airplay Label of the Year
- AP Global
- Interscope Capitol
- WINNER: Sony Music Latin
- Universal Music Latin Entertainment
- Warner Latina
Top Latin Pop Album of the Year
- Becky G, Baraja Bendita
- Fred again.. & Latin Mafia, 9 months & 50 hours
- Karol G, No Me Arrepiento de Sentir Tanto
- Kevin Kaarl, Hasta el Fin Del Mundo
- WINNER: Rosalía, LUX
Top Latin Pop Albums Label of the Year
- Columbia
- Interscope Capitol
- WINNER: Sony Music Latin
- Universal Music Latin Entertainment
- Warner Latina
Tropical categories
- Tropical Artist of the Year, Solo
- Carlos Vives
- Jerry Rivera
- Marc Anthony
- Prince Royce
- WINNER: Romeo Santos
Tropical Artist of the Year, Duo or Group
- WINNER: Aventura
- Grupo Cañaveral de Humberto Pabón
- Grupo Niche
- La Sonora Dinamita
- Monchy & Alexandra
Tropical Song of the Year
- Daddy Yankee, “Sonríele”
- Marc Anthony & Wisin, “Que Me Quiera Má”
- Prince Royce, “I Want It That Way”
- Romeo Santos & Prince Royce, “Dardos”
- WINNER: Romeo Santos & Prince Royce, “Lokita Por Mí”
Tropical Airplay Label of the Year
- HYBE Latin America
- Rimas
- RMGroup
- WINNER: Sony Music Latin
- Universal Music Latin Entertainment
Top Tropical Album of the Year
- Dalvin La Melodía, La Bachata Volvió
- Fonseca, Antes Que El Tiempo Se Vaya
- LA LOM, Live at Thalia Home
- WINNER: Romeo Santos & Prince Royce, Better Late Than Never
- Víctor Manuelle, La Parranda Es Mía (EP)
Top Tropical Albums Label of the Year
- Concord
- WINNER: Sony Music Latin
- The Orchard
- Universal Music Enterprises
- Universal Music Latin Entertainment
Regional Mexican Artist of the Year, Solo
- Dareyes de La Sierra
- Junior H
- Neton Vega
- WINNER: Peso Pluma
- Tito Double P
Regional Mexican Artist of the Year, Duo or Group
- Clave Especial
- WINNER: Fuerza Regida
- Grupo Frontera
- Herencia de Grandes
- Los Dos De Tamaulipas
Regional Mexican Song of the Year
- Emmanuel Cortes, “Amor”
- WINNER: Fuerza Regida, “Marlboro Rojo”
- Herencia de Grandes, “Ya Borracho”
- Peso Pluma & Tito Double P, “daño”
- Xavi & Grupo Frontera, “No Capea”
Regional Mexican Airplay Label of the Year
- Afinarte
- Azteca
- Music VIP
- Sony Music Latin
- WINNER: Universal Music Latin Entertainment
Top Regional Mexican Album of the Year
- Clave Especial, MIJA NO TE ASUSTES
- Dareyes de La Sierra, Redención
- Junior H & Gael Valenzuela, DEPR
3$$ED MFKZ - Oscar Maydon, Rico o Muerto
- WINNER: Peso Pluma & Tito Double P, DINASTÍA
Top Regional Mexican Albums Label of the Year
- WINNER: Double P Records
- Interscope Capitol
- Sony Music Latin
- Universal Music Latin Entertainment
- Warner Latina
Latin Rhythm Artist of the Year, Solo
- WINNER: Bad Bunny
- Karol G
- Omar Courtz
- Ozuna
- Rauw Alejandro
Latin Rhythm Artist of the Year, Duo or Group
- Baby Rasta & Gringo
- Gente de Zona
- Jowell & Randy
- W Sound (WestCOL/Ovy On The Drums)
- WINNER: Wisin & Yandel
Latin Rhythm Song of the Year
- WINNER: Bizarrap & Daddy Yankee, “Bzrp Music Sessions, Vol. 0/66”
- Feid, “Se Lo Juro Mor”
- J Balvin & Jay Wheeler, “Si Te Vas”
- Ryan Castro, Kapo & Gangsta, “LA VILLA”
- W Sound, Myke Towers & Ovy On The Drums, “5 Estrellas (W Sound 23)”
Latin Rhythm Airplay Label of the Year
- Interscope Capitol
- Rimas
- WINNER: Sony Music Latin
- Universal Music Latin Entertainment
- Warner Latina
Top Latin Rhythm Album of the Year
- Beéle, BORONDO
- Jay Wheeler, La Voz Favorita
- WINNER: Omar Courtz, Por Si Mañana No Estoy
- Rauw Alejandro, Cosa Nuestra: Capítulo 0
- Victor Mendivil, Tutankamon
Top Latin Rhythm Albums Label of the Year
- 5020
- Interscope Capitol
- WINNER: Rimas
- Sony Music Latin
- Universal Music Latin Entertainment
Songwriter of the Year
- Armenta
- WINNER: Bad Bunny
- MAG
- Peso Pluma
- Roberto “La Paciencia” José Rosado Torres
Publisher of the Year
- Risamar Publishing, BMI
- RSM Publishing, ASCAP
- WINNER: Street Mob ENT, BMI
- Universal Music Corp., ASCAP
- Warner-Tamerlane Publishing Corp., BMI
Producer of the Year
- Ernesto “Neto” Fernández
- Jesús Iván “El Parka” Leal Reyes
- WINNER: MAG
- Peso Pluma
- Roberto “La Paciencia” José Rosado Torres
