Adriana Lima’s long relationship with Victoria's Secret has come full circle in a deeply personal way. After first joining the brand at just 18 in 1999, stepping away in 2018, and later returning for campaigns and runway appearances in 2023, 2024, and 2025, the supermodel has now reached a new milestone, sharing the spotlight with her daughters.
Lima appeared alongside her teenage girls, Valentina and Sienna, in the brand’s Mother’s Day campaign, “Modeled After Mom.” The project wasn’t just another shoot. It marked their first professional experience together and carried emotional weight for all three. “It was like my dream, and I'm fulfilled as a mother,” Lima said, reflecting on the moment.
© M. Von HoldenShot by photographer Zoey Grossman, the campaign leaned into a relaxed, at-home atmosphere. Instead of structured posing, the trio laughed, jumped on furniture, and embraced naturally while wearing soft loungewear pieces in pastel pink, butter yellow, and gray tones.
Lima intentionally avoided giving her daughters direction, allowing their personalities to guide the shoot. As she joked, “they did not ask either.”
© Instagram/Patrick TaOne particular image stood out to her. “I think our favorite one is the one that we are laying down on the couch. I'm in the bottom and Valen's on top and Sienna's on top of me — it's like a mother-daughter sandwich,” she shared.
The pose wasn’t staged for effect. “And we actually do that. They do that. In our house, our family are seven. So we do that, all of us, on top of my husband.”
© Phillip FaraoneBehind the scenes, Lima’s family life plays a central role in this story. She shares Valentina and Sienna with her ex-husband Marko Jarić and is now married to Andre Lemmers. Together, they have a young son, Cyan, and live in a blended household that also includes Lemmers’ children from a previous relationship.
For Valentina, 16, the campaign signals a clear step into modeling. Although she previously appeared in Vogue US as a child in 2015, this is her first official campaign.
© InstagramShe has expressed strong interest in the industry, and Lima has even described her as a kind of “personal stylist,” often offering input on outfits and makeup. Valentina has also built a following on TikTok, where her fashion-focused content has drawn attention from fans.
Sienna, 13, is also exploring creative paths. While she joined the campaign, her ambitions appear broader. Lima has said one of her daughters hopes to model, while the other dreams of acting. Both girls have already begun attending high-profile events with their mother, gaining early exposure to the public eye.
© Michael BucknerDespite their growing presence, Lima remains grounded in her approach to parenting. “Well, I always say to them that whatever makes them happy, I will be supporting all the way,” she explained.
Her familiarity with the industry gives her confidence. “I've seen the industry, I know everybody, and I feel secure. I feel secure about them.” At the same time, she emphasizes freedom of choice. “As long as they want to be in the industry, we support them. And if they want to change and go look for something else, that's okay too.”
© GettyImagesFor Lima, the experience goes beyond fashion. “To have this opportunity for them and for me to be together in a photo shoot, it was really magical,” she said. “It was a very special moment, specifically for Mother's Day. And it was a day that I won't forget, and I think it's a day that they won't forget in their lives. It's their first professional photo shoot.”
What might look like a simple campaign ultimately became something much more lasting, a shared milestone that blends family, legacy, and new beginnings.
