Rihanna just made Valentine’s Day fashion history. The global superstar has enlisted Vivian Wilson, the 21-year-old transgender model and outspoken cultural voice, to star in the newest Savage x Fenty campaign. The campaign, titled “Love So Savage: A Modern Ode to Aphrodite,” blends bold sensuality with modern identity, and Wilson sits right at the center of that powerful mix.
Savage x Fenty has always been about more than lingerie. Under Rihanna’s creative leadership, the brand continues to redefine what sexy, inclusive, and fearless look like in 2025. By bringing Vivian Wilson into the fold, Rihanna is once again proving that fashion can be both glamorous and socially meaningful, and that representation is not a trend but a standard.
© Vivian WilsonVivian Wilson Steps Into the Spotlight
In the newly released visuals, Vivian Wilson is joined by fellow models Lovie Simone and Emma Arletta. The trio is photographed in front of towering marble statues, giving the scene a dramatic, mythological feel that fits the Aphrodite theme. The imagery is romantic but sharp, classic yet modern, a perfect visual metaphor for what Savage x Fenty aims to deliver.
Wilson commands attention in a rose-patterned balconette bra paired with a matching lace mini skirt. The look feels both soft and daring, blending delicate textures with confident styling. She adds a striking edge with vibrant red tights, instantly pulling the entire outfit into bold Valentine’s Day territory. Her straight hair flows past her shoulders, clean and simple, letting the lingerie and her presence do the talking.
© Savage x FentyGold dangling earrings provide a subtle shine, while her darker red lipstick ties back to the campaign’s romantic color palette. The result is a look that feels editorial, wearable, and culturally charged all at once.
Vivian Wilson’s Fashion Evolution
Savage x Fenty is just one part of Wilson’s rapidly growing fashion journey. In 2025, she has transformed herself from a bold online voice into a rising force on the runway and in editorial fashion.
© Getty Images for Paramount+She made her official runway debut during Alexis Bittar’s pageant-inspired presentation titled Miss USA 1991, and it was not a typical fashion show. Wilson proudly represented South Carolina, turning her walk into both a fashion moment and an act of visibility.
From Drag Race to Designer Runways
Fashion insiders had already started paying attention to Wilson before her Alexis Bittar debut. In May, she appeared at the Season 10 premiere of RuPaul’s Drag Race All Stars in New York City, where she delivered voguing, hair flips, and dance moves that made it clear she had star quality long before stepping into high fashion.
© Getty Images for Paramount+Those early performances showcased her confidence, charisma, and comfort in front of cameras. Now, those same qualities are being translated into luxury campaigns and high-profile fashion collaborations.
A Personal Story Behind the Spotlight
Wilson’s rise is layered with deeply personal history. She has been estranged from her father, Elon Musk, for years, and earlier this year she publicly called him out for deadnaming her on social media. The moment sparked widespread conversation about respect, identity, and family dynamics in the public eye.
© Getty ImagesFor a young woman who started her journey only five years ago, her presence in the fashion world now seems like a natural progression. She’s already showing that embracing your true self is the smartest and most stylish choice.
