The Miss Universe spotlight has once again turned toward Fátima Bosch, Miss Mexico 2025, but not for reasons anyone expected. A viral video from a Thai brand interview has fans shocked after it appeared that the Tabasco-born beauty queen was ignored during a group segment.
After publicly calling out Nawat Itsaragrisil, director of the Miss Universe organization in Asia, for verbally disrespecting her earlier in the competition, Fátima has become one of the public’s darlings. Her courage in standing up for herself made her a fan favorite online, with many admiring her poise and fearlessness. But just as the controversy began to cool, another incident has reignited the conversation, and social media has a lot to say about it.
© @jorgeferraezThe Viral Moment
The now-viral clip comes from an interview with Thai brand Kathy Labz, a sponsor of the Miss Universe competition. In the video, nine contestants — including representatives from Venezuela, the Philippines, Thailand, the Ivory Coast, Guadeloupe, Turks and Caicos, and Mexico — took part in what seemed like a fun and casual promotional moment.
However, fans quickly noticed that the presenters skipped over Fátima entirely. While each contestant was given a chance to speak into the microphone, Miss Mexico waited patiently for her turn, which never came. The clip shows her standing in the middle of the lineup, smiling graciously, even as the presenters moved on without acknowledging her.
© Fátima Bosch/IGAt first, some viewers assumed it might have been a simple oversight. Yet, others pointed out that the hosts interacted with contestants who stood just as far away from the microphone as Fátima, raising eyebrows and suspicions that it might not have been accidental.
Public Reaction and Online Outrage
The moment didn’t go unnoticed. Within hours, fans of Miss Mexico took to social media to express their anger and disappointment, flooding the brand’s official accounts with comments. Many accused the hosts of disrespecting Fátima, calling the incident “unfair” and “unprofessional.”
“Miss Mexico deserved better,” one user wrote on Instagram, while another added, “She handled it with grace — as always.”
The online backlash was intense enough to make the clip trend among beauty pageant circles, reigniting conversations about whether Fátima is being treated unfairly after her earlier confrontation with Itsaragrisil, the same incident in which he allegedly called her “stupid” and had her removed from a meeting when she defended herself.
Fátima’s Calm Response
Despite the noise, Fátima herself appeared unfazed. She posted a story on Instagram showing the gift kit Kathy Labz provided after the event, captioning it with a polite, “Thank you so much, I loved it!” The move suggested that she wasn’t personally upset, or perhaps simply chose to take the high road.
Fans interpreted her calm demeanor as another display of elegance and emotional intelligence, proving why she’s become one of the competition’s most admired contestants. Instead of engaging in public drama, she let her quiet confidence do the talking.
Miss Universe Heads to Phuket
While the online debate rages on, the Miss Universe competition has moved forward to the next stage. The contestants have now arrived in Phuket, Thailand’s glittering island paradise, where several official events will take place.
Through her social media accounts, Fátima shared snippets of her arrival featuring palm trees, turquoise waters, and the charm of the Andaman coast.
© @missuniverse.mexico / @jorgeferraezWhether or not the “snub” was intentional, Fátima Bosch has captured the world’s attention. Her grace under pressure, her refusal to play the victim, and her unwavering poise have turned what could’ve been a setback into another moment that defines her strength.
