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rewriting the rulebook

North West surprises followers with face tattoos, contact lenses, and bold braids


Her new look features a striking mix of edgy and playful


 Kim Kardashian (R) and North West attend a basketball game between the Los Angeles Lakers and the Golden State Warriors at Crypto.com Arena on April 09, 2024 in Los Angeles, California. © Getty Images
Shirley GomezSenior Writer
OCTOBER 22, 2025 9:52 AM EDT

North West is setting the pace. The 12-year-old daughter of Kim Kardashian and Kanye “Ye” West is already turning heads and rewriting the rulebook of Gen Alpha fashion with her latest look that practically broke the internet.

At a recent OsamaSon concert, North arrived dripping in attitude and individuality. Her new look features a striking mix of edgy and playful, complete with fake face tattoos, icy-blue contact lenses, and a faux septum piercing. She shared on her TikTok account on Oct. 20 a glimpse into her latest transformation.

Her new look features a striking mix of edgy and playful, complete with fake face tattoos, icy-blue contact lenses, and a faux septum piercing.© North West/TikTok
Her new look features a striking mix of edgy and playful, complete with fake face tattoos, icy-blue contact lenses, and a faux septum piercing.

The details were hard to miss as her sky-high lashes, henna tattoos painted across her hands, and a shimmering blue manicure perfectly matched her long, braided extensions. 

Streetwear Meets Stardust

When it came to fashion, North stayed true to her streetwear roots. She rocked an oversized black graphic tee with matching shorts and sneakers. Layered over it all was an eye-catching stack of silver chains, including a diamond-encrusted Vivienne Westwood necklace that would make any fashion editor double-take.

North radiates the kind of confidence that can’t be taught, only inherited. And in true Kardashian-West form, every detail screamed self-expression.

Kim’s Take: Letting Creativity Lead

While some parents might flinch at the sight of fake tattoos and a septum ring, Kim Kardashian is letting her daughter’s creative side thrive. On the Oct. 15 episode of "Call Her Daddy," Kim opened up about how she handles North’s fearless approach to fashion.


When it came to fashion, North stayed true to her streetwear roots.© @kimandnorth
When it came to fashion, North stayed true to her streetwear roots.

“I’m like, ‘Babe, if you want blue hair, it is what it is,’” Kim said. “It makes her so happy. I would never take that creative away from her.” That kind of support is exactly what’s fueling North’s confidence. 

Kim says her daughter doesn’t just follow trends; she creates them. “She’ll be like, ‘Mom, I don’t really care if someone says they don’t like my blue hair.’ She’s really confident and is like, ‘I probably wouldn’t be hanging out with those people.’”

The Line Between Play and Grown-Up Glam

Still, even Kim admits parenting a mini style icon comes with trial and error. She confessed that letting North wear a corset top and short skirt during a dinner in Rome this August was “a mistake.”



Kim Kardashian and her daughter North West turned heads in Rome as they enjoyed a glamorous evening together at the iconic Pierluigi Restaurant. © The Grosby Group
Kim Kardashian and her daughter North West turned heads in Rome as they enjoyed a glamorous evening together at the iconic Pierluigi Restaurant.

“It’s interesting because all the kids are like wearing the same things,” Kim explained. “But then my daughter tries to wear it and I’m like, ‘OK, we’re never wearing that again.’”

Whether she’s experimenting with Y2K aesthetics, flipping streetwear trends on their head, or channeling her dad’s creative audacity, North West is defining her own lane. 

North West’s finger piercing is the bold move everyone’s talking about.© Backgrid UK/The Grosby Group
North West’s finger piercing is the bold move everyone’s talking about.

At 12, she’s already a fixture in pop culture conversations, and it’s not hard to see why. Her confidence, humor, and unapologetic originality make her one of the most interesting young personalities to watch right now.

As Kim put it best, “I just think anyone that’s raising kids, especially four kids by myself, I’m doing the best that I can.”

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