There’s no Halloween without Heidi Klum, and no Heidi Klum without Halloween. The German supermodel has spent the past quarter-century transforming spooky season into her red-carpet runway. From her iconic Jessica Rabbit transformation to her unforgettable worm costume, Heidi has made October 31st her personal fashion Olympics.
But before the glam squads, prosthetics, and social media buzz, there was one night that started it all. And now, to mark 25 years since her very first Halloween party, Heidi is taking fans back to where it began.
The Birth of #HeidiHalloween
In a nostalgic Instagram post, just weeks ahead of her 2025 Halloween reveal, Heidi shared two photos and a video from her very first party back in 2000. “The beginning of #HeidiHalloween in the year 2000 🖤 Costume designed by the incomparable Marc Bouwer,” she captioned it.
The look that kicked off the legend was a fierce, gothic-inspired ensemble that screamed early-2000s edge. Klum wore a black latex corset mini dress, featuring metallic spikes and vertical tulle ruffles. Her accessories were unapologetically punk, featuring spiked bracelets, a matching choker, and a moody black wig with wired pigtails styled to look like they were flying midair. Think gothic Pippi Longstocking meets runway rebel.
Her makeup sealed the deal in a ghostly white base, exaggerated lashes, bubblegum-pink blush, and deep red lips that popped against the monochrome outfit. It was spooky, sultry, and ahead of its time.
From Underground Bash to Pop Culture Phenomenon
That first night in 2000 didn’t just spark a costume craze; it started a legacy. What began as a model’s love letter to Halloween soon turned into one of Hollywood’s most anticipated annual events. Over the years, Klum’s Halloween party has become the place to be, with guest lists reading like a who’s who of pop culture.
We’ve seen Bella and Gigi Hadid, Kim Kardashian, Jennifer Lopez, Emily Ratajkowski, and dozens more turn up in full fantasy. But no matter how star-studded the night gets, all eyes are always on Heidi.
Even the pandemic couldn’t stop her spirit, though her 2020 and 2021 parties were paused, Klum still delivered creative at-home looks that kept fans entertained.
Every Year, a New Masterpiece
If you thought her 2000 debut was bold, the years that followed turned into full-blown performance art. Heidi has transformed into Princess Fiona from "Shrek," a stunning butterfly, an aged version of herself, a peacock, and even a pack of clones. Her 2022 worm costume, complete with slimy, surreal realism, still lives rent-free in everyone’s memory.
Last year, she showed up as a gender-flipped E.T., with her husband Tom Kaulitz joining as the human counterpart. It was bizarre. It was brilliant. It was peak Heidi.
The Countdown to 2025
Now, as the queen of Halloween teases her 25th-anniversary celebration, fans are in full detective mode. Will she go bigger? Stranger? Slimier?
Her first look in that latex corset and wired braids set a tone for creativity that no one’s matched since. Twenty-five years later, she’s still raising the bar for costume couture.
So as the spooky season approaches, what could top a quarter-century of haunting perfection?