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disruptive

Cardi B breaks Guinness World Record with 'Am I The Drama?' album rollout


Beyond the entertainment factor, Cardi’s world record moment is a blueprint for the future of music marketing


 Cardi B attends The 2024 Met Gala Celebrating "Sleeping Beauties: Reawakening Fashion" at The Metropolitan Museum of Art on May 06, 2024 in New York City.  (Photo by Arturo Holmes/MG24/Getty Images for The Met Museum/Vogue)© Getty Images for The Met Museum/
Shirley GomezSenior Writer
OCTOBER 1, 2025 4:40 PM EDT

Cardi B’s latest era is living up to be dramatic, disruptive, and downright record-breaking. The rollout for her new album "Am I The Drama?" has been turning heads since the project dropped on Friday, and now she’s officially etched her name into the Guinness World Records book with a feat that blends music, marketing, and futuristic tech.

Cardi B revealed that she and her team didn’t just flood the streets with music promo; they went to the skies. Partnering with Walmart, Atlantic Records, and Wing Drone Delivery, Cardi orchestrated a marketing campaign that used drones to deliver album-themed packages. According to Guinness World Records senior exec Kylie Galloway, the stunt made history: 176 drone deliveries in just one hour, earning Cardi and her team the title for most deliveries by UAV drones in one hour.

The rollout for her new album, "Am I The Drama?" has been turning heads since the project dropped.© Getty Images
The rollout for her new album, "Am I The Drama?" has been turning heads since the project dropped.

It’s a bold statement about how music promotion is evolving. Cardi is proving that pushing an album in 2025 doesn’t have to look like slapping posters on walls or just spamming TikTok trends. She’s literally dropping the future out of the sky.

A Rollout That Redefines Promotion

Cardi B has never been shy about turning heads with her rollouts, but this campaign is different. Not only did she hit the streets herself to hand-deliver copies and drum up energy the old-school way, but she also leaned hard into new-age strategies. Drone delivery turned what could have been just another flashy promo gimmick into a Guinness World Record-winning event.

Beyond the entertainment factor, Cardi’s world record moment is a blueprint for the future of music marketing..© Dave Benett/Getty Images for War
Beyond the entertainment factor, Cardi’s world record moment is a blueprint for the future of music marketing..

This move also highlights a bigger shift, showing how artists are increasingly looking to blend culture with technology. Where Travis Scott tapped into Fortnite and Beyoncé redefined surprise album drops, Cardi just added “Guinness World Record holder” to her résumé through aerial marketing.

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Sales and Fan Reactions

The gamble is paying off. Early sales projections for "Am I The Drama?" are climbing fast, with industry chatter predicting it could dominate the Billboard charts in the coming week. Fans online have been eating up both the music and the over-the-top rollout, praising Cardi for staying authentic while constantly innovating.

But the drama isn’t just in the title. True to Cardi fashion, the album doesn’t pull punches. She aims Offset, BIA, JT, and Lil Uzi Vert, dropping sharp disses that have already sparked heated debates across hip-hop Twitter. Whether you’re rooting for the bars or the mess, there’s no denying the project is driving conversation.

The timing couldn’t be better. "Am I the Drama?," Cardi’s long-awaited second studio album, has already been certified platinum.© Getty Images for Serendipity 3
 "Am I the Drama?," Cardi’s long-awaited second studio album, has already been certified platinum.

Beyond the entertainment factor, Cardi’s world record moment is a blueprint for the future of music marketing. The music industry is increasingly about more than just sound; it’s about spectacle, culture, and pushing boundaries. By blending traditional promo with Guinness-worthy innovation, Cardi just proved that big, creative swings can not only grab headlines but also create history.

 With rave reviews, booming sales, and now a Guinness World Record to her name, Cardi is showing the industry that the best kind of drama is the kind that leaves your competition scrambling to catch up.

The bar has been raised. 

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