The NFL officially announced the news during halftime of Sunday Night Football on September 28, during the Dallas Cowboys vs. Green Bay Packers game. The big event, Super Bowl LX, is set for February 8, 2026, at Levi’s Stadium in Santa Clara, California, and will be broadcast live on NBC.
Apple Music teased the reveal earlier in the day with a cryptic post across social platforms, only to later drop a teaser video featuring Bad Bunny’s hit track with Tainy, “Callaíta.” It was clear, the Puerto Rican phenomenon, born Benito Antonio Martínez Ocasio, was headed for halftime glory.
© Apple Music“What I’m feeling goes beyond myself,” Bad Bunny said in a statement. “It’s for those who came before me and ran countless yards so I could come in and score a touchdown… this is for my people, my culture, and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.”
“What Benito has done and continues to do for Puerto Rico is truly inspiring."
The news was also shared via Bad Bunny’s Instagram. The visuals hinted at what fans can likely expect from the performance, showcasing his heritage and energy.
© Kevin MazurBehind this headline-grabbing booking is Jay-Z’s Roc Nation, which has been the NFL’s music entertainment partner since 2019. “What Benito has done and continues to do for Puerto Rico is truly inspiring,” said Jay-Z. “We are honored to have him on the world’s biggest stage.”
© Bad Bunny/IGThis year’s selection follows 2025’s halftime headliner, Kendrick Lamar, whose performance with SZA, Mustard, Samuel L. Jackson, and Serena Williams turned heads and drew a mix of acclaim and controversy, including 125 FCC complaints, according to FOIA reports.
"This is for my people, my culture, and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.”
Previous years have seen a parade of A-list talent grace the Super Bowl stage, including, Usher (2024), Rihanna (2023), and a hip-hop dream team in 2022 with Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar.
© Kevin Mazur/Getty ImagesBad Bunny’s halftime gig marks a rare return to U.S. soil. The artist has publicly shared that he intentionally avoided American tour dates in recent years due to concerns over immigration enforcement under the Trump administration.
© Kevin Mazur/Getty ImagesHis Debí Tirar Más Fotos World Tour, named after his seventh studio album released in January, is currently running internationally. The tour launched on December 5 in Costa Rica and has stops across Mexico, Spain, England, and Italy. Shows are scheduled in Chile (Feb. 5–7) and Argentina (Feb. 15–17), just before and after the Super Bowl, though it remains unclear if these dates will shift.
