Bianca Censori officially announces her new business venture

After months of speculation, Bianca Censori is ready to go live with her business. On Tuesday, September 23, the 30-year-old on-and-off wife of Kanye West took to Instagram to tease her upcoming launch. 

© Jeff Kravitz

Censori shared the news with her 495k followers with a screenshot of her website. There aren't many details on the site. It just says "COMING OCTOBER 13TH" with a field for people to sign up early with their email address, country, and phone number. The submit button is also a pill-shaped heart that says "100mg."  

© @biancacensori

Nothing immediately comes in your inbox when you sign up, but DailyMail is reporting that it is a fashion line. Earlier this year, it was reported to be a new furniture business, so we will have to wait and see what she rolls out next month. 

Until then, here's everything we know about the business:

Bianca Censori Inc.

According to The Sun, the 30-year-old registered Bianca Censori Inc. in May in the state of California. She also registered “Bianca Censori” as a company in Australia, based in Alphington, where her family lives, with herself listed as CEO and secretary.

Where is it?

 XXL, reported in June, that it's a new furniture business. The address listed is 8025 Melrose Avenue in Los Angeles - right next to the iconic “Made in L.A.” wall. Given her background in architecture, the jump into high-end furniture seems far off. 

Is Ye involved?

© Backgrid/The Grosby Group

Assuming this is all the same business, the rapper is listed as a director. Which isn't too surprising considering reports alleging he "controls" most aspects of her life.

Ye did not repost her screenshot, but they still only follow each other on Instagram. 

Who else is in the mix?

Hussein Lalani is listed as CFO on the paperwork. He’s the founder of Zensa, a beauty brand known for tattoo kits, microblading products, and numbing creams. His name in the mix has people wondering if the venture will also expand into beauty.

Ye’s longtime lawyer, Manoj Shah, is also listed as the company’s legal rep, tying the rapper even deeper into the project.