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brand-new obsession

Bad Bunny’s Sapo Concho keychain has become the new It item after the Labubu craze


Each one carries its own playful personality, making them highly collectible


Image© FilmMagic
Shirley GomezSenior Writer
SEPTEMBER 10, 2025 4:22 PM EDT

Bad Bunny has done it again. Just when we thought he couldn’t surprise us any further, the Puerto Rican superstar introduced a brand-new obsession: the Sapo Concho. This quirky collectible, currently sold out, is already making waves, blending culture, fashion, and fandom into one irresistible package.

The Sapo Concho is a playful new version of the wildly popular Labubu doll, but with a Caribbean twist. Inspired by a real Puerto Rican toad known for its bulging eyes and rounded body, this doll balances between cute and mischievous. It’s a bold accessory and a cultural nod, perfectly aligned with Bad Bunny’’s fearless style.

The Sapo Concho is a playful new version of the wildly popular Labubu doll, but with a Caribbean twist.© DTMF

A Viral Moment on Stage

Bad Bunny didn’t just quietly drop the Sapo Concho. He debuted it dangling from his pants during a concert in Puerto Rico. That one performance sparked an online frenzy. Fans flooded TikTok and Twitter asking where they can buy one. The moment quickly went viral, turning the toy into a must-have collector’s item almost overnight.

From Trend to Treasure

 Designer toys have evolved into legitimate collectibles, often seen as art pieces rather than playthings. The Sapo Concho fits right into this trend, merging Puerto Rican identity with pop culture swagger. It’s cheeky, it’s cute, and it represents Bad Bunny’s talent for transforming everyday objects into cultural statements.

It’s a piece worth displaying proudly on a shelf, or the ultimate keychain or backpack charm. No matter how you use it, the Sapo Concho carries a sense of belonging.

 Designer toys have evolved into legitimate collectibles, often seen as art pieces rather than playthings.© DTMF
Designer toys have evolved into legitimate collectibles, often seen as art pieces rather than playthings.

The Surprise Factor

Here’s where it gets even more interesting! Every purchase is a surprise. Buyers won’t know which version of the Sapo Concho they’ll receive until it arrives. The lineup includes Boxer, Baseball Player, Basketball Player, Jíbaro, Musician, Soccer Player, and Cafetero editions. Each one carries its own playful personality, making them highly collectible.

The lineup includes Boxer, Baseball Player, Basketball Player, Jíbaro, Musician, Soccer Player, and Cafetero editions.© DTMF
The lineup includes Boxer, Baseball Player, Basketball Player, Jíbaro, Musician, Soccer Player, and Cafetero editions.

And, as with anything exclusive, there’s a catch: they’re only available for a limited time. Once they’re gone, they’re gone.

The Rules of the Game

Because demand is sky-high, there’s a strict limit on orders, including a maximum of 2 Sapo Conchos per order and only 1 order per customer. Try to bend the rules with multiple orders, and your purchase will be cancelled. It’s all about keeping things fair and making sure more fans get a chance to own one.

 Each one carries its own playful personality, making them highly collectible.© DTMF
Each one carries its own playful personality, making them highly collectible.

While pre-orders are open now, patience is key. Processing and production take about 8 to 10 weeks before shipping. But for fans of Bad Bunny, waiting a little longer for a piece of his world is nothing compared to the joy of finally unboxing your own Sapo Concho.

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