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There's a new sparkle in Lauren Sánchez's life, and it's not just the Lorraine Schwartz ring. On her wedding day, we spotted Sánchez rocking a delicate bracelet featuring the initials "LB," confirming that she will now go by Lauren Sánchez Bezos.
Spotted while out with her husband, Jeff Bezos, as part of her pre-wedding party, Sánchez wore a sleek, understated bracelet with a leather strap adorned with silver-toned "LB" charms.
© STEFANO RELLANDINIInstagram Wipe: Out With the Old, In With the Bezos?
A quick scroll through Sánchez's Instagram reveals a significant shift. Gone are the old glitzy red carpet photos, behind-the-scenes moments from her media career, and pre-Bezos era throwbacks. In their place, there's a carefully curated gallery showcasing her current life, which suggests that a rebrand is in full effect.
Her profile also shows her name change. The social media clean-up, the luxury bracelet, the megawatt engagement ring—it's opening a "new chapter."
© @laurenwsanchezWhy "Lauren Sánchez Bezos" Makes Sense
Lauren Sánchez has always had her own spotlight. Emmy-winning journalist, media entrepreneur, helicopter pilot, she's built her brand from the ground up. But marrying the world's third-richest man changes the narrative.
Whether it's subtle or strategic, the switch to Lauren Sánchez Bezos positions her not just as a plus-one but as an equal partner in the Bezos 2.0 brand. From space ventures to philanthropy, Lauren is increasingly stepping into more public, more powerful roles alongside her husband. The name change, if confirmed, could be a signal that she's not just along for the ride. She's in the cockpit.
© Backgrid/The Grosby GroupFashion Clues and Power Couple Branding
The bracelet isn't just about initials. It's a carefully chosen symbol, small enough to fly under the radar, luxe enough to make a statement. It's the kind of thing celebs use when they want to say something without saying anything. Think Meghan Markle's initial necklaces or Taylor Swift's hidden easter eggs in music videos. These details speak volumes in today's image-driven world.
And don't forget, Lorraine Schwartz, the celebrity jeweler behind Sánchez's ring, is known for designing statement pieces that tell a story. The LB bracelet might be another chapter in this one.
© STEFANO RELLANDINISo, Is It Official?
In an interview with Vogue, Lauren revealed that her wedding dress is by Dolce & Gabbana and that she worked alongside Domenico Dolce for the perfect look. The two first discussed the dress a year ago.
Lauren Sánchez Bezos and Jeff Bezos exchanged vows in front of their families and friends on the island of San Giorgio Maggiore in Venice, a city long celebrated for its historic charm and popularity among celebrities.
