Fans say Hailey Bieber's billion-dollar deal is the best revenge after Justin Bieber's comments

In the Hollywood plot twist no one saw coming but kind of always hoped for, Hailey Bieber just sold her skincare and makeup brand Rhode for a jaw-dropping $1 billion to beauty industry disruptor and Gen-Z fave, e.l.f. Cosmetics.

Now, the internet is doing what it does best: turning this major business move into an emotional rollercoaster featuring glow-ups, billionaire boss energy, and a sprinkle of Justin Bieber drama. Because apparently, nothing says revenge era like cashing a billion-dollar check.

© Dave Benett/Getty Images for Rho

From "No Vogue Cover" to the Billionaire Beauty Club

Let's rewind for a second. Not too long ago, Justin Bieber made headlines for some less-than-flattering comments about Hailey, specifically implying she couldn't land a Vogue cover on her own.

Well, cut to a few days later, and Hailey's not just proving her worth; she's rewriting what worth even looks like in the beauty industry. Rhode, her skincare brand launched in 2022, has been on an absolute tear, raking in $212 million in net sales in the past fiscal year alone. And that's with just a few products.

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As one fan so perfectly summed it up on Instagram: "Selling your company for $1 billion after only being in this space for 3 years is actually pretty mind blowing. Even if u don't like Hailey u can't deny this is pretty incredible."

Hailey Is Leveling Up

This isn't a story of a celebrity slapping their name on a product and dipping. Hailey's staying on as chief of Rhode and stepping into a senior advisory role at e.l.f., the company that just bought her out. She's got a seat at the big kids' table now. As e.l.f. Chairman and CEO Tarang Amin put it, the merger was about the power of joining forces. 

A Billion-Dollar Mic Drop

Part of the internet's obsession with this story is the unspoken "I told you so" energy radiating from Hailey's corner. TikTok, Instagram, and X are full of hot takes, with fans celebrating this as the ultimate plot twist in her sometimes-turbulent love story with Justin.

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"Hailey is selling Rhodes for a billion and Justin is selling his catalog for 200 million," a fan wrote on Instagram. Another person added, "She laughed her way all the way to the bank."

"1 billion rich but an empty heart with a husband that doesn't love her," a third chimed in, claiming that the singer's past comments to his wife lack love.

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"After he told her she couldn't make front cover of Vogue. Good for her x," a fourth wrote.

Whether or not the timing was intentional, the symbolism is too perfect to ignore.

So What's Next for Hailey and Rhode?

With a billion-dollar exit and a new power seat at e.l.f., Hailey's future in the beauty world looks brighter than her signature glazed-donut skin. "When I launched @rhode in 2022, I always had big dreams for the company, and the most important thing to me is to keep bringing rhode to more spaces, places, and faces globally," she wrote on Instagram. "I feel invigorated, excited and more ready than ever to step into an even bigger role as Chief Creative Officer, and Head of Innovation of rhode as well as strategic advisor to e.l.f. Beauty. 

Thank you to the amazing rhode team who have helped me build over the years. I couldn't have done it without all of you. And to our rhode community, thank you for being the most supportive and for being on this journey, this next chapter is going to be even more incredible together! As I've said, this is only the beginning," she concluded.

© Hailey Bieber / Instagram

And for the fans rooting for her glow-up, whether out of admiration, pettiness, or both, it's a win that's hard not to cheer for.