Global music icon Bad Bunny shares a mirror selfie while wearing only white Calvin Klein briefs, showcasing his tattoos and maintaining his signature smirk. The Puerto Rican star turns up the heat in the brand’s latest campaign, and social media erupts. Fans flood the comments with heart eyes and “¡Jesús, María y José!” as the internet loses it over his bold, sexy confidence. Even Shawn Mendes couldn’t resist and dropped a “guapo” in the comments. The vibe is unmistakably Bad Bunny.
© Calvin Klein
© Calvin KleinThe photo of Benito that set the internet on fire
Bad Bunny has shown he’s comfortable in his own skin and isn’t afraid to show up as he is, especially when fronting a campaign tied to his new album. Launched in March 2025, the campaign highlights the Spring 2025 Icon Cotton Stretch underwear collection and was shot by renowned photographer Mario Sorrenti in Puerto Rico. Set to his track “EoO” from Debí Tirar Más Fotos, it’s described as “iconic from every angle” and celebrates his Puerto Rican roots.
© Bad Bunny'Debí Tirar Más Fotos,' which means I should have taken more photos, is more than just an album title—Benito is living it. Now he’s taking all the photos.
Fans Didn’t hold back their reactions
© Getty ImagesBenito stirred passions with the campaign, and the selfie took it to another level. Comments poured in with reactions like “OH LORDDD,” “Wow Benito,” and “Aww I got pregnant,” mixing awe with humor. Social media lit up as one X user joked they had seen the photo more than their own reflection, while another noted the fan frenzy, cementing the selfie’s viral status. One fan summed it up perfectly: “He really treats Instagram like it’s FaceTime with the mirror,” capturing the effortless confidence that made the moment unforgettable.
The Legacy of Calvin Klein’s Iconic Underwear Campaigns
© Calvin KleinCalvin Klein’s underwear campaigns have been pop culture staples for decades, blending fashion, fame, and sex appeal. It all started in the 1980s with Brooke Shields and her legendary “nothing comes between me and my Calvins” line. Mark Wahlberg and Kate Moss elevated the brand's raw, minimalist style in the '90s with their black-and-white advertisements. Since then, stars like Justin Bieber, Kendall Jenner, and Shawn Mendes have brought their edge to the spotlight. More recently, Jacob Elordi, Jeremy Allen White, and Trevante Rhodes have kept the legacy going—bold, stripped back, and always unforgettable.
