Why Selena Gomez gave away a $3,250 ring to a lucky fan: 'We wanted to do something special'

Selena Gomez is making fans excited ahead of the release of her upcoming album with Benny Blanco. The pair worked together on the new project 'I Said I Love You First,' which is set to be released on March 21, 2025.

Most recently, the singer, who is rumored to be part of a new highly anticipated movie, sold a $3,250 ring to a lucky fan for just $12. The custom Jacquie Aiche ring was a gift from Benny and symbolized the beginning of their relationship in December 2023.

© Emma McIntyre

This was part of a special giveaway called the '12 Days of Really Rare Stuff,' which Selena initiated to celebrate her upcoming album. As part of the countdown, the actress is offering rare items, including signed memorabilia and personal items, through giveaways and sales on her website. 

© Frazer Harrison

This particular ring was sold on the first day of the event and Selena explained that the album is about the couple's journey together, and it felt meaningful to part with these rare, personal items as a way to connect with her long-time fans.

© Selena Gomez/Instagram

Selena has since replaced the "B" ring with a custom marquise diamond engagement ring, also designed by her romantic partner. The pair shared news of their engagement on social media, showing the special moment and their excitement for their love story. 

© Maya Dehlin Spach/GA

“Since my new album with Benny, 'I Said I Love You First,' is about our past, present, and future, I thought it would be fun to give away some ‘rare memories’ I’ve kept over the years every day until our album comes out," she wrote on social media.

© Michael Buckner/GG2025

Selena shared a special message to her fans, celebrating the new project. "You’ve stuck with me for so long, and with this album, we wanted to do something special so stay tuned for updates. My day one fans will know where to look," she added.