This summer, your makeup bag might just be written in the stars. According to a search surge, astrology-inspired beauty is soaring, with Gen Z leading the cosmic charge. Think: personalized glam based on your zodiac sign, from fire-sign fierceness to water-sign serenity.
If you’ve ever wanted your makeup to reflect your birth chart, buckle up because your beauty horoscope is looking bold, bright, and otherworldly.
© PinterestWhy Astrology Makeup Is Trending Now
Gen Z doesn’t just want to wear makeup; they want it to mean something. Whether it’s expressing their rising sign through electric eyeliner or using color theory to match their sun sign’s vibes, astrology makeup brings a whole new layer of self-expression.
According to the 2025 Pinterest Summer Report, it’s not just about looking cute (though you definitely will); it’s about aligning your aesthetic with your energy. This kind of makeup isn’t just trend-driven; it’s personal, intentional, and totally spellbinding.
© PinterestWhat’s Your Look This Summer?
The report highlights an upswing in searches like “zodiac makeup aesthetic” and “astrology-themed eyeshadow,” and the cosmic inspo doesn’t stop there. Here’s a zodiac-style breakdown of what’s heating up in the beauty realm:
Fire Signs (Aries, Leo, Sagittarius)
Bold, fearless, and impossible to ignore. These signs are going for fiery reds, molten oranges, and metallic golds. Think sharp winged liner, sun-kissed highlighter, and confident, full-coverage glam.
© Getty ImagesPro tip: Aries, try a red-hot lip. Leo, go full gold goddess. Sag, blend tangerine tones into your eyeshadow for a sunset-chaser look.
© Getty ImagesWater Signs (Cancer, Scorpio, Pisces)
Emotional, intuitive, and effortlessly dreamy. These signs are embracing cool-toned hues like seafoam green, baby blue, and lavender. Glossy lids and dewy skin are in.
© Getty ImagesPro tip: Cancer, keep it soft and misty. Pisces, add shimmer like you’re made of moonlight. Scorpio, try smudgy navy eyeliner for a sultry, mysterious vibe.
Earth Signs (Taurus, Virgo, Capricorn)
Grounded and polished, earth signs are all about earthy neutrals with a luxe twist—olive greens, taupe, bronze, and rich browns. Skin-first beauty is big here.
© Getty ImagesPro tip: Virgos should focus on flawless brows and a clean cat-eye. Tauruses should go for velvety matte lips in mocha shades. Capricorns should add dimension with a bronze contour and minimalist elegance.
Air Signs (Gemini, Libra, Aquarius)
These signs are playful, inventive, and always ahead of the trend. They love pastels, graphic liners, and holographic accents.
© Getty ImagesPro tip: Gemini, experiment with mismatched eyeshadow colors. Libra, balance iridescent highlighter with a rosy blush. Aquarius, bring out the futuristic vibes with metallic lashes or chrome lids.
© Getty ImagesNails That Match Your Moon Sign?
Summer 2025 nails are going tropical with a cosmic twist. Pinterest predicts major nail art inspiration from hibiscus blossoms, fruit motifs, and the relaxed glam of an Italian summer: coral pinks, lemon yellows, gelato-inspired gradients, and star-studded decals.
© PinterestYour moon sign might love a soothing lavender mani, while your Venus sign is screaming for gold foil and cosmic sparkle.
Cool-Toned Beauty Is the Chill We Need
Heatwave or not, cool-toned palettes are making a splash this summer. Think icy blues, silvery purples, and blue-red lipsticks that feel like a breeze off the Amalfi Coast. Read more about the “cold girl” aesthetic here.
Your Birth Chart Is Your New Beauty Blueprint
The rise of astrology makeup is more than just a vibe. Beauty in 2025 is becoming hyper-personalized, and the stars are guiding the way. This summer is about showing up as your most authentically astral self.
