Bad Bunny gets emotional at Super Bowl press conference: Here’s what he said
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Bad Bunny gets emotional at Super Bowl press conference: Here’s what he said
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Bad Bunny gets emotional at Super Bowl press conference: Here’s what he said


Bad Bunny admitted that the magnitude of the moment has not fully sunk in yet


Puerto Rican singer Bad Bunny arrives for the 68th Annual Grammy Awards at the Crypto.com Arena in Los Angeles on February 1, 2026. (Photo by Etienne LAURENT / AFP via Getty Images) / -- IMAGE RESTRICTED TO EDITORIAL USE - STRICTLY NO COMMERCIAL USE --© AFP via Getty Images
Shirley GomezSenior Writer
FEBRUARY 5, 2026 3:47 PM ESTFEB 5, 2026, 3:47 PM EST

Bad Bunny is officially stepping into one of the biggest stages in global entertainment. The Puerto Rican superstar confirmed he will headline the Super Bowl LX halftime show on February 8, during the matchup between the New England Patriots and the Seattle Seahawks. During an NFL press conference held on Thursday, the 5th, the artist spoke candidly about the pressure, the pride, and the emotions surrounding the moment.

As he walked onto the stage, Bad Bunny greeted the room simply with, “Good morning!”, speaking in Spanish. It was a small but meaningful gesture that set the tone for what followed. Apple Music hosts Zane Lowe and Ebro Darden led the conversation, guiding the artist through questions about the show, his mindset, and what this milestone represents in his career.

© Apple Music
As he walked onto the stage, Bad Bunny greeted the room simply with, “Good morning!”, speaking in Spanish

Bad Bunny admitted that the magnitude of the moment has not fully sunk in yet. “To be honest, I don’t know how I feel. It’s been a lot, my tour, the GRAMMYs last week, all of that means I’ve been working on this show. I feel very grateful, and even though I might look serious at times, I’m very grateful, processing everything. I’m excited about the performance, but at the same time I feel very emotional for the people, my family, my friends, who have always believed in me,” he said.

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The singer explained that rather than letting nerves take over, he is focused on staying present and grounded. His approach is simple: enjoy the moment and trust the work that brought him here.

Pride, Pressure, and Puerto Rican Roots

During the press conference, Bad Bunny reflected on his journey from Puerto Rico to becoming one of the most influential artists in the world. Speaking about his global success, he emphasized gratitude more than fame, highlighting how music has allowed him to represent his culture on an international scale.

© Apple Music
The singer explained that rather than letting nerves take over, he is focused on staying present and grounded.

He shared that knowing people around the world connect with his music is deeply meaningful, especially because his work has always carried elements of his roots. For Bad Bunny, the Super Bowl halftime show is not just another performance. It is a rare opportunity to showcase Puerto Rican culture on one of the most-watched stages in the world.

While he avoided giving away specific details about the production, he made it clear that cultural representation will be at the center of the show. “I know people are going to be happy this Sunday, they’re going to have fun and dance. It’s going to be a big party. I want to bring my culture to the stage. I don’t want to give spoilers. The only thing people need to worry about is dancing,” he said.

The Emotional Moment That Nearly Brought Him to Tears

The most powerful moment of the press conference came during the question-and-answer session, when Bad Bunny was asked who believed in him first, long before the awards, tours, and global recognition.

His answer was immediate and deeply personal. “The first person that comes to mind is my mom  because she believed in me. And I’m not talking about my music career, I’m just talking about before everything. She believed in me as a person, as a human being. She believed in my decisions, my opinions, my tastes, my choices, and she believed that I could be a good person, a smart guy, with talent. And I think that’s what brought me here, not because she believed I was a great artist, but because she believed I’m a great person, and that feels even better than anything else.”

© Getty Images
Bad Bunny's mom is the teacher in the family, the artist gave a musical history lesson to pay homage to Cuban salsa legends like Celia Cruz and La Lupe.

As he spoke, his voice wavered, and he appeared visibly emotional, nearly breaking into tears. The room fell quiet as he described the foundation his mother gave him, one built on trust and belief rather than expectations of success.

What to Expect From the Super Bowl LX Halftime Show

Although fans are eager for details, Bad Bunny kept most of the performance under wraps. He did not confirm whether special guests would join him on stage, leaving open the possibility of surprises. 

© Apple Music
Bad Bunny will perform at the 2026 Apple Music Super Bowl LX Halftime Show

With hours to go before Super Bowl Sunday, Bad Bunny’s press conference made clear this halftime show is about spectacle, gratitude, culture, and honoring the people who believed in him long before the world did.

© ¡HOLA! Reproduction of this article and its photographs in whole or in part is prohibited, even when citing their source.

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