Sofia Richie Grainge is pregnant again. On the very same day she launched her new fashion brand, SRG Atelier, the 27-year-old model and entrepreneur casually dropped another major life update: she’s expecting baby number two with husband Elliot Grainge.
In an effortlessly chic move that only Sofia could pull off, she revealed her pregnancy with a mirror selfie on Instagram, wearing one of SRG’s tailored jackets that perfectly framed her growing bump. Her caption was cheeky and understated: “On my way to launch these babies.”
It’s a far cry from her first pregnancy announcement, which was front-page news when she graced Vogue’s January 2024 cover to debut her bump. This time, she let her work—and her wardrobe—do the talking.
How Motherhood Sparked Her Fashion Vision
For Sofia, this wasn’t just clever timing. Her new role as a mom to 16-month-old daughter Eloise actually shaped the entire concept behind SRG Atelier.
“I walked through all the different stages of my life,” she told W Magazine in an interview published Oct. 16. “Being at home with my daughter, going out with girlfriends, working.”
That balance between motherhood and personal style became the heart of her brand. “I wanted to create a range that can go from extremely casual and being at home, to a business meeting, to a fun night out,” she said. “I just put myself in those situations, and I tried to create pieces that I thought were best suited for that environment.”
It’s no wonder she calls the brand “one of my babies.”
Family, Fashion, and Full Hearts
Since becoming a mom in 2024, Sofia has shared glimpses of a life filled with soft joy, intentional living, and creative rebirth. On Eloise’s first birthday in May, she opened up about the emotional rollercoaster of watching her little one grow.
“I didn’t realize her first birthday was going to be such a mix of emotion for me,” she wrote on Instagram. “It’s the most amazing, beautiful milestone. On the other hand, I look back and realize those tiny little moments are something I’ll never get back.”
She added a line that felt like the core of her world: “My greatest achievement will ALWAYS be her.”
Elliot’s Rare and Heartfelt Shoutout
And just when fans thought the day couldn’t get sweeter, Elliot Grainge stepped into the spotlight—a rare move for the low-key Atlantic Music Group CEO.
Posting on Instagram just hours before Sofia’s pregnancy reveal, he wrote: “It’s the launch of my incredible wife Sofia’s fashion brand, SRG Atelier. I’ve watched you pour your heart into every detail with your amazing team, and I couldn’t be prouder of you, Sof. You inspire me every day and I love you.”
Sofia’s reply was instant and emotional: “Wait Elliot omg I love you so so much! You are my life.”
The Power of Reinvention
Between motherhood, marriage, and launching her own label, Sofia Richie Grainge is carving out a new kind of cool. Her ability to merge fashion and family, business and balance, makes her one of the most relatable new-era icons in the industry.
With baby number two on the way and SRG Atelier already making waves, it’s safe to say Sofia Richie is just getting started.