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Sofia Richie Grainge is living her best sun-drenched life on the French Riviera, think hopping between a glamorous Monaco wedding and the iconic Hotel du Cap-Eden-Roc, and naturally, she needed a hairstyle to match.
Yes, quelle surprise, Sofia has officially chopped her signature long blonde hair and unveiled a fresh “French bob” (her words!) on Instagram. The sleek, chin-grazing cut is the brainchild of London-based hairstylist George Curran, who worked his magic while Sofia vacationed in France.
The new look still honors her beloved middle part but with a chic twist that perfectly suits Riviera winds and Aperol-fueled afternoons.
Why the Big Chop?
According to Curran, Sofia’s hair was ready for a refresh after months of styling for the ever-popular clean girl aesthetic (you know the look: slicked-back buns, barely-there makeup, minimalist everything). But behind the gloss was a bit of hair fatigue.
“She was nervous but super excited,” Curran told Vogue. Apparently, the bob wasn’t exactly an impulsive move; Sofia had been thinking about it for weeks, especially after already trimming off about five inches on her own.
In a candid TikTok, Sofia spilled the real tea: “I did one too many Keratin treatments, and I’ve just been cutting at it and cutting at it, hoping I could get this ‘dead’ away... and it’s just not going away,” she confessed. “I know what I have to do to make this hair healthy again, and it’s to start over — so we’re cutting a bob.” We’ve all been there, clinging to fried ends with hope and a flat iron. But Sofia decided it was time for a clean slate.
From Matcha to Magic: The Bob Moment
The haircut itself was a scene straight out of a French rom-com. Curran came to Sofia’s hotel room, where she sipped matcha and nibbled on a croissant while nervously chatting about her teenage bob days. “Last time I had a bob, I was a crazy teenager, and I didn’t style it not one day and I looked insane,” she joked.
But this time was different. Team Bob took it slow, chopping inch by inch until they landed on the perfect length: blunt, dynamic, and delightfully thick at the ends. “When you’re cutting your hair shorter, it’s such a nice look after having long hair because you keep that thickness through it,” Curran explained. “I like to keep it quite blunt, soften and texturize the ends, but still heavy.”
Why the French Bob Always Wins
The French bob, that effortlessly chic, slightly tousled, earlobe-skimming cut, has serious staying power. “It’s never going to go anywhere,” Curran said. It’s wearable, chic, and not too short, so you can still do different styles.” And clearly, it suits Sofia’s vibe.
She was all smiles on TikTok, flipping her new bob for the camera. “I love my bob! I fricking love it!” she declared, radiating the giddy joy only a great haircut can deliver.
Her husband, Elliot Grainge, was equally smitten, chiming in from the background: “I think it’s really, really pretty. It’s like… ’90s New York!” (High praise.)
A Fresh Look for Summer
Sofia’s new cut couldn’t have arrived at a better time. The French bob is practically made for summer, easy to style, light enough for hot days, and perfectly polished for both beach clubs and late-night soirees.
In other words, Sofia Richie Grainge just entered her French Bob Era, and we’re all taking notes. Consider this your sign if you’ve been on the fence about going short. Sometimes, a fresh chop is precisely what you (and your hair) need.