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There’s something about summer that sparks joy, sunshine, longer days, and, of course, amazing sales. And if there’s one shopping event we mark on our calendars every year, it’s Amazon Prime Day. Whether you’re refreshing your beauty shelf, upgrading your tech, or planning ahead for gifts, the deals this year are expected to be hotter than ever.
What is Amazon Prime Day?
Amazon Prime Day started back in 2015 as a one-day event, and let’s just say it’s come a long way. This year, the sale runs for a full four days, giving Prime members more time than ever to discover exciting deals across every category imaginable.
Expect thousands of products marked down, from beauty and fashion to home essentials, electronics, and more. It’s a digital treasure hunt and the best part? You can do it all from your phone, couch, or even a beach towel.
You do need to be an Amazon Prime member to access these exclusive offers, so if you haven’t signed up yet, this is the moment to do it. You’ll unlock fast, free shipping, streaming perks, and all the Prime Day discounts waiting in your cart.
When is Amazon Prime Day 2025?
Amazon has officially announced that Prime Day 2025 will take place from July 8 through July 11. That’s four full days of limited-time offers, lightning deals, and surprise drops. So, if you’re serious about savings, now’s the time to start preparing.
What kind of deals can you expect?
While not everything will be discounted, you’ll see major markdowns across almost every shopping category, from trending fashion pieces and luxe beauty finds to kitchen upgrades, gadgets, and cozy home goods.
Many shoppers use this event to finally snag those items sitting in their cart or wishlist, and it’s also the perfect time to start ticking off future gifts for friends and family.
Early Prime Day deals are already dropping
Amazon loves a good tease, and early Prime Day deals are already popping up across the site. These pre-sale discounts are a great way to get a head start before the big rush begins.
We’ll be updating our favorite early finds right here, so you can shop smart, shop early, and avoid that last-minute panic scroll.
How to prepare for Prime Day like a Pro
A little planning goes a long way when it comes to big shopping events like Prime Day.
Here’s how to stay focused and intentional while still enjoying the thrill of a good deal:
- Set a budget: Decide how much you want to spend, and try to stick to it.
- Make two lists:
- Things you need (think refills, basics, upgrades)
- Things you want (splurges, dream buys, wishlist items)
- Plan for gifting: Whether it’s birthdays, holidays, or just-because moments, this is a great time to shop for loved ones and stash gifts early.
- Bookmark your top picks: Add them to your Amazon cart or wishlist now so you can easily track price drops and jump on deals when they go live.
Basically, a little prep = a lot less stress. Bookmark this guide and check back often, we’ll keep you updated on early deals and editor-approved finds you won’t want to miss.
Editor Picks
Looking for inspiration? Here’s what our editors are keeping an eye on during this big sale.
Beauty & Selfcare Prime Day Deals
Mario Badescu
Mario Badescu, the cult-favorite brand known for its iconic Drying Lotion and no-nonsense skincare staples, is offering some serious Prime Day deals: 50% off bestsellers like the Vitamin C Serum and Deodorants, and 40% off cult classics including the Drying Lotion, Facial Sprays, and Lip Masks.
And just in time, the brand got a celeb shoutout from Hailey Bieber, who recently featured their Special Hand Cream with Vitamin E in her “What’s in My Bag” video.
Aramore Skincare
Aramore, the breakthrough NAD+ boosting skincare brand founded by Harvard and MIT scientists, tackles skin aging at its source, by restoring the NAD+ levels your mitochondria need to keep cells energized and resilient. For Prime Day, Aramore is offering 20% on Amazon. If you’ve been curious about the science of cellular beauty, now’s the time to see what the hype is about.
Korres
Korres, the heritage Greek skincare brand loved for its lush botanicals and island-inspired formulas, is bringing the glow to Prime Day with Lightning Deals at 25% off top picks like the GY Foaming Cream Cleanser, Santorini Grape Velvet Skin Drink, Poreless Skin Cream, and fan-favorite Olive Body and Shower care.
You’ll also find 30% off the Men’s Athenian Grooming and Black Pine Primus Collections, plus 20% off sitewide. Consider your summer skincare sorted, with a touch of the Aegean.
PHLUR
PHLUR, the cult-favorite fragrance house known for its modern, mood-driven scents, is turning up the chemistry this Prime Day with 20% off a lineup of bestsellers.
From the flirty charm of Not Your Baby to the warm allure of Somebody Wood, plus juicy standouts like Tangerine Boy, Dragon Fruit, and Mango Mood, this is your chance to stock up (or finally try) Mood Ring, Moonstone, and Amber Haze. Fragrance is personal, so shop the vibe that speaks to you!
Rahua Beauty
Rahua Beauty, the clean haircare brand powered by rainforest-grown ingredients and a mission to protect the Amazon, is serving up lush locks and conscious care this Prime Day. During Prime Day enjoy 20% off select favorites exclusively on Rahua’s official Amazon storefront. It’s the perfect moment to stock up on plant-powered essentials that treat your hair, and the planet, with love.
Supersmile
Supersmile, the award-winning, celebrity-loved oral care brand trusted by stars like Kelly Ripa, Kristen Bell, Jimmy Fallon, and Sarah Silverman, is offering its most dazzling deals yet for Amazon Prime Day. Many of their best sellers now up to 40% off, starting at just $18.
Hero deals include The Works Whitening Toothpaste & Accelerator, now $52.80 (originally $88), for a two-step whitening system in one simple formula. The Superstrips Dissolving Whitening Strips drop to $39 (from $60) for enamel-safe, professional-grade results on the go.
The Zina45 Sonic Pulse Toothbrush, featuring a patented 45° angle, is down to $146.25 without case or $162.50 with (originally $225–$250).
For touchups, the Whitening Bolt Pen & Stain Remover is $33.75 (was $45), and the Quikee Breath Freshening Balm is just $18 (was $24).
Braun
Braun, the gold standard in high-performance grooming, is offering can't-miss Prime Day deals—perfect for upgrading your own routine or gifting the guy in your life something sleek and smart. During Amazon Prime Day, you can score the Series 7 Electric Shaver for $118.94 (originally $169), or go all-in with the Series 9 Pro+, featuring a ProComfort head and 6-in-1 SmartCare Center, now $265.94 (down from $379). The Series 5 Electric Shaver is also a steal at $79.94 (was $99). Sharp design, smart tech, and serious savings, don’t sleep on these grooming upgrades.
Proper
Proper by Amanda Kloots, the wellness brand blending feel-good vibes with functional nutrition, is offering 25% off sitewide for Prime Day. Created by TV personality and fitness pro Amanda Kloots, Proper's lineup of superfood powders is designed to support everything from immunity and metabolism to energy, digestion, and bloating, helping you feel your best from the inside out. It's the perfect time to try (or stock up on) your daily wellness essentials.
Other Prime Day beauty sales we are watching:
- Bur Bur: 25% off sitewideCyklar: 20% off sitewideDrmtlgy: 20% off sitewide
- Make: 20% off sitewide
- Phlur: 20% off Not Your Baby, Somebody Wood, Tangerine Boy, Mood Ring, Dragon Fruit, Moonstone, Amber Haze, Mango Mood
- Prequel: 20% off sitewide
- Sacheu Beauty: Lip Liner Stay-N – $10 (29% off); 20% off all face products: Cheek Stay-N, Contour Stay-N, and Liquid Glow Stay-N®
- Saltair: 20% off sitewide
- BondiBoost: 20% off the entire Amazon catalog (excluding the Infrared Bounce Brush), and more
- Tonymoly: 20% off all products, 30% off SPF, and more
- Flaus: 21% off Electric Flosser Starter Kit, 20% off Flaus Head Refills, and more
- Nano Ionic: Facial Steamer – $33.95, down from original price of $49.95
- Oura: Ring Gen3 Horizon – $349, down from original price of $394 (save $45)
Electronics Prime Day Deals
Skullcandy
Skullcandy, the audio brand known for bold sound and even bolder style, is dropping major Prime Day deals that are perfect for workouts, commutes, or just vibing out. On Prime Day grab the Crusher 540 Active Sport Headphones for just $79.88 (originally $129.99), built for big bass and all-day comfort. Or score the compact and colorful Dime Evo earbuds for $29.88 (down from $49.99). Other fan-favorite models are on sale too, making it the perfect time to turn up the volume without breaking the bank.
Apple
Apple has lots of great Prime Day with deals on some of its most-loved tech essentials. Grab the newly updated AirPods (4th generation) for $119 (originally $129), or level up your everyday tech with the latest iPad featuring the powerful A16 chip, now just $299 (down from $349).
Other Prime Day tech sales:
- JBL: Clip 5 Speaker – $49.95, down from original price of $79.95 (save $30.00)
- Sony: SRS-XB100 Speaker $48.00 original $59.99 Save $11.99
- Beats: Studio Pro Noise-Canceling Headphones – $170, down from original price of $350Marshall: Tufton Portable Bluetooth Speaker – $315, down from original price of $450
- Fitbit: Inspire 3 Fitness Tracker – $80, down from original price of $100
- Echo: Dot 5th Generation – $35, down from original price of $50
- Fire TV: Stick 4K Streaming Device – $30, down from original price of $50
Travel and Bags Prime Day Deals
Baggallin
Baggallini, the travel-savvy brand known for its stylish, functional bags designed by women on the go, is offering major Prime Day deals to elevate your everyday carry. Enjoy 30% off the sleek Belt Bag, 40% off the ultra-versatile Modern Everywhere Bag, and 20% off bestsellers like the Treasure Crossbody and Carry All Packable Tote. Our favorite? The Windsor Backpack, 20% off and perfect for staying organized and effortlessly chic whether you're commuting or catching a flight.
Nori
The Nori Press, the game-changing travel iron that combines the ease of a steamer with the power of a professional-grade press, no ironing board required, is on sale for $90 (originally $120) this Prime Day. Compact enough to fit in any carry-on and available in five chic colors (white, pink, green, blue, and navy), it’s the ultimate year-round travel essential.
Pair it with The Travel Case for $39, a sleek faux leather pouch with a heat-protectant liner that lets you pack your Nori even while it’s still warm.Also on sale from the brand:
- The Nori Trim, their cordless fabric shaver, now $44.25 (originally $59)
- The Nori Hamper, a dual-compartment laundry hamper with built-in straps, now $108.75 (originally $145)
Stay pressed, polished, and perfectly packed, wherever you go!
Other Prime Day travel sales:
- Travelpro: Flight attendant-approved Maxlite 5 Softside Carry-on Luggage – $136, down from original price of $170
- Samsonite: Freeform Hardside Carry-On Luggage – $147, down from original price of $180
- Travelpro: Maxlite 5 Softside Carry-on Luggage – $136, down from original price of $170
- American Tourister: 4 Kix 2.0 Softside 24-inch Luggage – $54, down from original price of $120
- Bagail: 10-piece Packing Cube Set – $24, down from original price of $34