Get ready to embrace boldness and maximalism in 2025! Pinterest's annual trend report, "Pinterest Predicts," has landed, revealing the creative currents that will shape the year ahead. With over half a billion monthly users exploring the platform, Pinterest has a unique lens into emerging trends, boasting an 80% accuracy rate over the past five years.
This year's report highlights that individuality and sensory engagement will reign supreme. From daring aesthetics to flavorful fixes, here's a glimpse into 2025's hottest trends.
Gen Z and Gen X are casting a wide net with a maritime-inspired style. Cable-knit sweaters, classic striped tops, and even sardine tattoos are making waves. Yes, sardine tattoos—because nothing says dedication to the sea quite like an inky homage to tiny fish.
For Gen Z and Boomers, the hippie vibe evolves into something edgier. Think chunky leather handbags, flowy skirts, moto boots, and touches of fringe. It's the ultimate mix of Bohemian spirit and rugged road style.
Boomers and Gen Z spearhead a sustainable revolution with "solar punk" aesthetics and "chaos gardening." Search terms like "solar punk fashion" and "self-sufficient gardens" are on the rise as eco-living becomes more imaginative and impactful.
Forget minimalist design—2025 is all about layered patterns, vibrant prints, and kaleidoscopic colors. Gen X and Boomers are curating maximalist spaces brimming with eclectic textures and bold hues.
From "cherry martinis" to "cherry vibe" mood boards, Gen Z and Millennials are giving cherries their moment in makeup, cocktails, and car aesthetics. Tart red shades will sweeten the year.
Edgy beauty gets an aquatic twist with "siren makeup," wet wavy hair, and moody mermaid manicures. Millennials and Gen Z are diving deep into this darkly enchanting trend.
Personal color aesthetics take center stage with "aura makeup" as Gen Z and Boomers flaunt hues that reflect their vibe. It's all about finding your inner glow and wearing it boldly from chin to cheek.
Baby showers are being reinvented as Nesting Parties. Instead of just celebrating, friends and family will roll up their sleeves to help new parents prepare for the postpartum period—freezer meals, diaper bouquets, and organized baby cabinets included.
Gen Z and Millennials are crafting dazzling soda creations, with searches soaring for "cream soda aesthetic" and "homemade soda." Expect vibrant carbonated concoctions to dominate your feed and your fridge.
Gone are the days of pristine cakes. Boomers and Gen X are embracing silliness with chaotic cakes featuring funny, strange, or even rodent-inspired designs. Yes, rat cakes are officially a thing.
Pickles are the "it" ingredient of 2025. From pickle margaritas to pickle de gallo, Gen X and Millennials are finding creative ways to incorporate this tangy treat into every meal and occasion.
