Marc Anthony is one of the most influential and iconic singers in Latin music, and his catalog of music has just found a new home. GoDigital Music just announced it acquired multiple catalogs of Latin music, including what it’s calling a “substantial acquisition” of music from Anthony.
The acquisition is valued at around $115 million and includes more than 30,000 tracks, including Anthony's classics like “Vivir Mi Vida,” “Rain Over Me,” and “Ahora Quién.”
Until now, many of these recordings were under the control of major labels like Sony Latin, which financed and released the tracks originally. That means GoDigital isn’t just scooping up songs; they’re taking ownership of decades of streaming, licensing, and publishing rights that previously earned revenue for those labels. In other words, they now hold the keys to the earnings and cultural legacy of some of Latin music’s most iconic hits.
The real backbone of the deal is the massive Regional Mexican catalog behind it. From Ranchera, Norteño, Banda, Corridos, and Cumbia from the 1980s through the 2000s, these are the songs that lived in your dad’s glove compartment on a burned CD, and that your tias belted out, that still get millions of streams today.
When companies buy music catalogs, they’re basically buying the rights to earn money off those songs forever. Every stream, every TikTok sound, every commercial, every movie placement - all of that generates revenue
. So these deals aren’t just about nostalgia. They’re about long-term power and profit. Catalogs, especially ones full of timeless Latin hits, cash out over and over.
GoDigital Founder Jason Peterson even said the quiet part out loud: “Latin music isn’t just growing, it’s the new global soundtrack. These catalog acquisitions reinforce GoDigital Music’s commitment to investing in culturally relevant music IP and building platforms that connect artists with audiences across generations and geographies.”
Anthony’s catalog is just one piece. The transaction also includes music from Saving Abel, Slum Village, Los Socios del Ritmo, Marisela, 3BallMTY, Tierra Cali, and LDNE - a mix of legacy names, regional icons, and groups that defined whole eras.
Even the team working on the deal admitted how huge it was. Alessandro Fiorotto, CFO for Cinq Music, said, “It was a very complex deal to structure and close. We’re grateful for the collaboration with all parties involved and delighted to have brought this across the line.”
The deal is just another piece of evidence that the industry sees Latin music as the crown jewel everyone wants to own a piece of.