North West is joining the family business. The eldest daughter of Kim Kardashian and Kanye West is continuing to make moves in the entertainment world. After being featured on her father's album, she's now joining her mother's work ventures, becoming SKIMS' latest model.
North stars in SKIMS' new holiday ad, a collaboration of the brand with the clothing brand Cactus Plant Flea Market. The ad shows North wearing matching sweatpants and a sweater, which she paired with some furry cream colored boots.
As holiday music plays in the background, North plays with her long blue braids, which reach all the way down her hips. "Everybody's wearing SKIMS," she says, looking straight at the camera.
In the post's caption, Kardasahian revealed that the ad was shot by Harmony Korine, a notorious filmmaker who's worked with some notorious personalities in the past, including James Franco, Chloe Sevigny, Selena Gomez, and more.
The campaign appears to be a success, with some of Kardashian's most famous friends dropping comments and encouraging words for North, among them, Lauren Sanchez Bezos, Kathy Hilton, and more.
"Love little Northie," wrote Hilton, adding various heart emojis.
This isn't the first time North breaks the internet
North West is perhaps the world's most famous 12-year-old. She often shares updates from her TikTok, from an account she shares with her mom called Kim and North. In it, she posts photos and videos of her changing looks, her inventions with makeup, her interest in music, and much more.
For Halloween, North shared various costumes, sharing videos of the special occasion, including footage of herself and her friends dressed up as the Korean Metal band BABYMETAL. She also dressed up as the Twitch streamer Kai Cenat, rocking dreads, a goatee, and a mustache.
Kim Kardashian has opened up about her daughter's fashion sense and her immense creativity. “I’m like, ‘Babe, if you want blue hair, it is what it is,’” Kim said in the podcast "Call Her Daddy."
“It makes her so happy. I would never take that creativity away from her.”
She also revealed that North is a very confident girl, and she doesn't want to do anything to diminish that. “She’ll be like, ‘Mom, I don’t really care if someone says they don’t like my blue hair.’ She’s really confident and is like, ‘I probably wouldn’t be hanging out with those people.’”