Missed Meghan Markle's first As ever drop? Don't worry—there will be more. As ever will be releasing new product collections seasonally. HOLA! USA understands that the collections will feature new products that infuse warmth, beauty and intention into daily rituals.
As ever's debut collection became available for purchase on April 2, 2205 and sold out in under an hour with the limited-edition wildflower honey with honeycomb selling out in less than five minutes.
"Our shelves may be empty, but my heart is full! We sold out in less than one hour and I can’t thank you enough…for celebrating, purchasing, sharing, and believing," the Duchess of Sussex wrote on Instagram. "It’s just the start @aseverofficial 🎉 Here we go!"
The initial collection featured eight signature As ever products: Raspberry Spread, Herbal Lemon Ginger Tea, Herbal Peppermint Tea, Herbal Hibiscus Tea, Flower Sprinkles, Crêpe Mix, Shortbread Cookie Mix with Flower Sprinkles and Limited-Edition Wildflower Honey with Honeycomb. Following the launch, Meghan noted that there were "limited quantities for each seasonal drop."
Two days before the release of her initial collection, Meghan shared in an As ever newsletter that every item was inspired by the ways she shows "care to the people" in her life.
"I always knew that I wanted to turn these ideas into something real, and to make beautiful items that spark connection and celebrate quiet, meaningful moments. Maybe mimic the magic of Montecito in a way you can recreate at home," the Duchess wrote. "I'm so excited to introduce the As ever collection to you this week. Every item is inspired by the ways I show care to the people in my life, like the lemon ginger tea blend which is a fuss-free spin on the warm drink I make at home using fresh lemons from the garden. Or the crepe mix that transforms a typical weekend breakfast into a chance to reminisce. Crepes remind me of my time backpacking through France as a student. Biting into these streetside thin pancakes - filled with chocolate, fruit, fresh lemon and powdered sugar, or made savory with ham and cheese - they truly are a canvas for flavor. I wanted to bring that memory and experience to you at home. (Also, they're so easy to make!)"
"Of course, you'll find the Raspberry Spread that started it all, presented in keepsake packaging that you can repurpose to tuck away love notes or special treasures, and to remember this pivotal moment with me. Think of it as our time capsule. And by the way, once you've enjoyed every spoonful of this fruit spread, you may want to do what I do: rinse the jar and use it as a small bud vase for flowers on your nightstand, or to hold your pens on your desk," Meghan continued. "I hope when you see what I've worked so hard to create, youre encouraged to know that whatever life brings, you can do it too. Your value, your creativity, your joy - that is you, as it's always been and always will be. You are you - As ever, and forever. Someone once told me the biggest risk you can take is deciding not to take one at all. Now, after careful planning and preparing (while also parenting!), it's time to bring As ever from my home to yours so you can make the everyday exceptional in an easy yet meaningful way."
While the first collection is sold out, you can sign up to learn about restocks and future collections on the As ever website.