The Miss Universe 2025 national costume competition delivered its usual spectacle of color, culture, and creativity, but no one expected the night’s most talked-about moment to come straight from the cold northern seas.
Miss Norway Leonora Lysglimt-Rødland stunned the audience and instantly broke the internet when she stepped onto the runway dressed as a giant Norwegian salmon, paying homage to her country’s deep maritime heritage and long-standing fishing traditions.
The shimmering, silver-and-pink costume, which was complete with scales, fins, and a perfectly sculpted fish head, was equal parts bold, funny, and undeniably memorable.
Walking with confidence, Miss Norway owned the stage from the first step. As she glided down the runway, the show’s voiceover added to the moment, declaring,“This salmon-inspired gown mirrors both the delegate’s movements as a baton twirler and the essence of Norway’s leading export.”
Moments later came another playful line, “This river runner is a stunner, Norway!” The highlight came during her big reveal, as she slipped out of the salmon exterior to unveil a semi-sheer bodysuit designed to mimic the inside of the fish, an unexpected twist that left audiences cheering.
Paired with sparkling silver boots, she delivered her best “fish glare” to the cameras, leaning fully into the confidence of the performance. The moment unfolded during Thursday’s preliminary presentation, where candidates showcased outfits inspired by their homeland’s history and identity.
But while many opted for traditional garments or symbolic motifs, Norway took a delightfully unexpected route, going full aquatic glam. Social media exploded within minutes. Fans praised the look as “iconic,” “wholesome,” and “peak national pride with a twist.”
Others admitted they were completely confused but equally entertained. Memes, reaction videos, and playful captions flooded the internet, making the salmon costume one of the most viral highlights of the entire competition.
Some viewers applauded the creativity and humor behind the choice, while others labeled it one of the most “peculiar” outfits in Miss Universe history. But one thing is undeniable, Miss Norway achieved what few contestants manage, she got everyone talking.
Where to watch:
The 74th edition of Miss Universe, broadcasting live from Thailand, will air on Telemundo across the United States and simultaneously on the streaming service Peacock. Viewers across Latin America can also enjoy the live broadcast on Telemundo Internacional at 7PM ET / 4PM PT.
Viewers will witness live on Telemundo who will take the crown home, with Jacky Bracamontes, Danilo Carrera, Carlos Adyan, and Jessica Carrillo hosting the big night.