In the bustling neighborhood of Chapinero, in Bogotá, Colombia, a small dog in a security uniform has become an unlikely viral star. Known affectionately as “Celadog,” which is a wordplay for doorman and dog in Spanish, this four-legged security guard has captured the hearts of locals and internet users, not just for his adorable appearance, but for his dedication to the job.
It all started when Jesús, a local entrepreneur who specializes in pet clothing, began bringing his dog, Jordán Ignacio, to work with him. Rather than wandering off or causing mischief, Jordán settled into a routine. He would lie right at the entrance of the building, calmly observing everyone as if he were on official duty.
But one day, someone mistook Jordán for a stray and tried to take him away. That moment sparked an idea. Jesús decided to design a tiny security uniform for his beloved companion—not just to protect him, but to make sure everyone knew Jordán belonged to him. Complete with a blue vest and matching details, the outfit made him indistinguishable from the guards working nearby.
From there, Jordán's fame skyrocketed. A user on X (formerly Twitter), @IvonneLaCrespa, shared a photo of the suited-up pup. The post quickly went viral, with other users chiming in to share their own sightings of the charming canine and dubbing him “Celadog.”
“I love his attitude, like he’s saying ‘Now’s not the time, sir, I’m working,’” one person wrote, while another added, “He has different uniforms every day, this dog is a whole vibe.”
Jordán, who is nearly three years old, now wears a rotating wardrobe of canine outfits, courtesy of his owner. While he continues to accompany Jesús daily to work, his post at the door has turned into something more than routine—he’s become a symbol of loyalty and dedication.
Some speculate that Jordán is part of the building’s official security team, but it’s clear from interviews with Jesús that the outfit was designed for identification and safety. Still, his presence offers real comfort to the community, earning him the title of “the handsomest guard."