The countdown is on. The Victoria’s Secret Fashion Show is back, and this year it’s not just about the runway; it’s about how you watch, shop, and experience the event in real time. Whether you’re in it for the jaw-dropping fashion moments, the behind-the-scenes Pink Carpet, or the instant shopping opportunities, here’s your complete guide to tuning in.
The show will stream live at 7 p.m. ET on October 15. You can catch it on Victoria’s Secret’s official Instagram, YouTube, and TikTok channels. HOLA! will be covering the show's backstage and runway on social media and websites.
If you’re an Amazon customer in the U.S., you’ll have an even bigger viewing experience. The Fashion Show will be available on Prime Video and Amazon Live, which you can access through your desktop, the Amazon shopping app, and the Amazon Live channel inside the Prime Video app.
Don’t Miss the Pink Carpet
If you want the full glamour package, log on early. The Pink Carpet kicks off at 6:30 p.m. ET exclusively on Prime Video and Amazon Live. This is your sneak peek at all the pre-show energy, including the interviews, the looks, and the buzz before the models hit the runway.
Here’s where it gets exciting. For the first time, you don’t just have to admire the looks; you can buy them instantly. The outfits you see strutting down the runway can be yours in a few clicks. This integration makes the show part entertainment, part interactive shopping spree.
Why This Show Feels Different
This is an immersive digital event. By going live across multiple platforms, Victoria’s Secret is making the experience accessible to everyone, whether you’re scrolling TikTok, watching on Prime, or engaging with the live shopping feature.
Weeks ago, Victoria’s Secret broke the news, announcing the return of familiar legends alongside fresh, groundbreaking names: Adriana Lima, Alex Consani, Anok Yai, Joan Smalls, Lily Aldridge, and Yumi Nu. Together, they form a well-balanced cast that honors the brand’s heritage while highlighting its ongoing shift toward diversity, inclusivity, and contemporary storytelling.
Musical guests will be announced soon, and we anticipate some of the world’s top performers. Combining major music acts with the Angels has consistently been the show’s key strategy for producing memorable pop culture moments.
Mark your calendar on October 15 at 6:30 p.m. ET for the Pink Carpet on Prime Video and Amazon Live, and stay until 7:00 p.m. ET to enjoy the Fashion Show live on Instagram, YouTube, TikTok, Prime Video, and Amazon Live.