Following Barbie’s box office success, Amazon MGM is diving into the world of fashion dolls with its latest high-stakes project, a live-action 'Bratz' movie. Headlining the project, behind and in front of the camera, is Kim Kardashian, who is set to portray the film’s main antagonist.
The project follows a bidding war, which ultimately saw Amazon MGM secure rights to the film, aiming to launch another toy-based production after Warner Bros.’ 'Barbie' takeover, which grossed $1.44 billion in 2023.
Kim, alongside Picturestart’s Erik Feig and Julia Hammer, will produce the movie. MGA Entertainment's Jason and Jasmin Larian are also on board, with company founder Isaac Larian serving as executive producer.
'Bratz' isn’t Kim’s first project in the movie industry, but it marks one of her most high-profile roles to date. She previously appeared in 'American Horror Story' alongside Emma Roberts, voiced characters in both 'PAW Patrol' films, and is currently working on 'The Fifth Wheel,' a Netflix comedy directed by Eva Longoria and written by Paula Pell.
On television, she is set to star in Hulu’s 'All Is Fair,' a new drama series by Ryan Murphy, and is involved in producing and acting in the upcoming Hulu show 'Group Chat' with La La Anthony.
No director has been attached to the 'Bratz' movie yet, but the screenplay is being written by Charlie Polinger and Lucy McKendrick. While full plot details remain under wraps, Kim is strongly expected to take on the villainous role.
The casting comes after her growing interest in acting, which she talked about in a recent interview. I’m not actively looking, but I think things just come when they’re supposed to,” she told Interview magazine. “I would if something fun came about. Maybe a Marvel movie, that would be so fun to do.”
First introduced in 2001, Bratz quickly became a staple of early 2000s youth culture, with the original lineup including Yasmin, Cloe, Jade, Sasha, and Meygan. Since then, over 200 million Bratz dolls have been sold worldwide, as they offered an edgier alternative to Barbie dolls.
Amazon MGM claims the franchise now has the highest social media engagement of any toy brand across platforms. Despite its popularity, previous adaptations have struggled to find success, including a 2005 live-action film from Lionsgate that failed at the box office.