Kendall Jenner is serving serious summer heat, and Instagram is obsessed. On June 18th, the model and style icon posted a series of smoldering images from her latest campaign with Calzedonia, rocking a bold burgundy string bikini while basking under the desert sun.
The shoot by fashion photographer Cameron Hammond took place against the dreamy backdrop of sun-drenched mountains and a shimmering pool, setting the tone for a steamy, sweat-slicked visual that feels equal parts glamorous and raw. The triangle top and ultra-skimpy bottoms highlighted Kendall’s famously sculpted physique, but it was her sultry poses that really stole the spotlight.
Since going live, Kendall’s post has soared past 2 million likes, and it’s not just fans who are swooning. Famous friends and family, Gigi Hadid, Hailey Bieber, Lori Harvey, Khloé Kardashian, and Kris Jenner, have all double-tapped the carousel, confirming that Kendall’s bikini game is next-level.
In one shot, she playfully tugged at her bikini bottom, nearly flashing her fans in a move that was suggestive without crossing the line. The glistening, just-wet look of the shoot added a tactile, sun-soaked vibe that made the photos feel as hot as the temperatures she posed in.
She kept the caption minimal, tagging @calzedonia and adding #calzedonia, letting the images do the talking. And talk, they did. One user commented, “Dear Kendall Jenner… I worship you,” while another gushed, “Oh my God, you are a goddess.” A third chimed in, “Sun, water, mountains…and Kendall. Nature just found its match.”
While Kendall’s poolside moment is stealing headlines, she’s not the only one bringing fire to Calzedonia’s latest campaign. Heidi Klum also stars in a separate shoot for the brand’s Summer 2025 line, flaunting her own fierce physique and reminding everyone that confidence and curves are timeless. The campaign has quickly become a cultural moment, inspiring fans everywhere to hit the gym or refresh their swimwear drawer.
Moon Magic meets desert luxury
Just days before her viral bikini drop, Kendall checked into Utah’s iconic Amangiri Resort to witness the Strawberry Moon, the full moon of June known for its pinkish hue and rare brilliance. She didn’t just capture the celestial phenomenon, but she also delivered another round of stunning swimsuit shots.
In that post, Kendall lounged on a sunbed in a chic black bikini. Her legs dipped lazily into the pool. A straw hat shaded her face as the desert horizon glowed behind her. She simply captioned the moment “Strawberry moon.”
Also, her sister and fierce supporter, Khloé Kardashian summed up what everyone else was thinking when she commented: “Of course, you’re this perfect and stunning.”
Confidence & style
Kendall has been open about how her self-assured energy fuels both her personal and professional life. Speaking to PEOPLE in 2024, she said, “Confidence starts with loving yourself and understanding that you’re worth everything beautiful in the world. I like to remind myself of that daily.” It’s a sentiment that radiates from every image in this campaign, where her comfort in her own skin speaks louder than any caption ever could.
Kendall’s eye for fashion dates back to childhood. In her 73 Questions with Vogue segment in 2022, she recalled how she and Kylie “always had matching clothes” growing up. “My mom and Kourtney had a children’s clothing store called Smooch,” she said. “I’m pretty positive both of these dresses were from Smooch.” It’s a full-circle fashion moment, from baby boutique to leading global campaigns.