Rumer Willis is opening the bathroom door to a skincare habit that feels refreshingly low-tech and very intentional. Her wrinkle-free morning routine blends facial taping, serum layering, and face cupping into a ritual that focuses on circulation, muscle relaxation, and skin awareness rather than quick fixes. The approach feels aligned with the growing interest in non invasive skincare and natural anti-aging methods.
This routine is not about chasing perfection. It is about consistency, touch, and understanding how the face holds tension overnight.
Sleeping With Forehead Tape to Reduce Wrinkles
The routine starts the night before. Rumer Willis goes to sleep with a tape placed across her forehead. Forehead taping has become a popular technique in natural skincare circles because it helps limit repetitive muscle movement during sleep. The idea is simple. When the forehead cannot scrunch or furrow overnight, the skin gets a break from forming deep expression lines.
By morning, the tape has done its job. The skin underneath appears smoother and more relaxed. Upon waking, she gently removes the tape, allowing the forehead to move freely again. This step sets the tone for the rest of the routine. It is calm, deliberate, and focused on prevention rather than correction.
Forehead taping is often compared to wearing a silk sleep mask for wrinkles. It does not change the face permanently, but it is believed that it may help soften the look of fine lines over time when used consistently. It is important to highlight that in 2022, face taping began making its rounds on TikTok; therefore, we reached out to Board-Certified Chicago, Illinois Plastic Surgeon Dr. Michael Horn, who shared with HOLA! the dangers of this viral anti-wrinkle hack and why you should steer clear of it. To learn more about it, click here.
Morning Reset With Serum Application
After removing the forehead tape, Rumer applies a facial serum. This step is essential because cupping should never be done on dry skin. A serum provides slip, hydration, and active ingredients that support the skin barrier while also helping the tools glide smoothly.
Serums rich in hyaluronic acid, peptides, or botanical oils are commonly used for face cupping routines. They help the skin stay supple while enhancing the sensory experience of the massage. The serum acts as both skincare and lubricant, allowing the face to respond without unnecessary tugging.
This moment is less about rushing out the door and more about resetting the skin after sleep. It prepares the face for movement, stimulation, and circulation.
Face Cupping Starts With the Nose and Forehead
Once the serum is applied, Rumer begins face cupping. She starts with the nose and forehead area first. Facial cupping uses small suction cups designed specifically for delicate facial skin. Unlike body cupping, the suction is gentle and controlled.
Starting at the nose and forehead helps stimulate lymphatic drainage and blood flow in the center of the face. These areas often hold tension, especially between the brows and along the nasal muscles. Moving the cups slowly encourages relaxation and may temporarily plump the skin by increasing circulation.
This step is often associated with reduced puffiness and a brighter appearance. While the effects are usually short-term, regular practice can support overall skin tone and facial awareness.
Chin and Cheeks Get Focused Attention
After addressing the nose and forehead, the routine moves to the chin and cheek areas. These zones are key for sculpting and lifting motions. The cheeks, in particular, benefit from gentle upward strokes that follow the natural structure of the face.
Face cupping in the cheek area is often linked to improved circulation and a subtle flushed glow. The chin and jawline can also release tension from clenching or grinding, habits many people carry without realizing it.
Rumer’s approach is unhurried. Each section of the face receives attention, reinforcing the idea that skincare is not just topical but physical.
Rumer Willis’s wrinkle-free morning routine feels achievable and grounded. There are no invasive treatments or complicated devices. The focus is on nightly habits, mindful mornings, and tools that encourage connection with the face. Her beauty methods emphasize prevention, circulation, and muscle relaxation rather than instant transformation.
This routine also reflects a broader shift in beauty culture. More people are exploring facial massage, lymphatic drainage, and skin longevity instead of aggressive correction. It is less about erasing age and more about supporting the skin through daily rituals.