Zodiac Glam Is In

Astrology Makeup is the celestial beauty trend taking over Summer 2025

From fire-sign fierceness to water-sign serenity.

Senior Writer

JUNE 6, 2025 12:01 PM EDTJUN 6, 2025, 12:01 PM EDT

This summer, your makeup bag might just be written in the stars. According to a search surge, astrology-inspired beauty is soaring, with Gen Z leading the cosmic charge. Think: personalized glam based on your zodiac sign, from fire-sign fierceness to water-sign serenity.

If you’ve ever wanted your makeup to reflect your birth chart, buckle up because your beauty horoscope is looking bold, bright, and otherworldly.

Why Astrology Makeup Is Trending Now

Gen Z doesn’t just want to wear makeup; they want it to mean something. Whether it’s expressing their rising sign through electric eyeliner or using color theory to match their sun sign’s vibes, astrology makeup brings a whole new layer of self-expression.

According to the 2025 Pinterest Summer Report, it’s not just about looking cute (though you definitely will); it’s about aligning your aesthetic with your energy. This kind of makeup isn’t just trend-driven; it’s personal, intentional, and totally spellbinding.

What’s Your Look This Summer?

The report highlights an upswing in searches like “zodiac makeup aesthetic” and “astrology-themed eyeshadow,” and the cosmic inspo doesn’t stop there. Here’s a zodiac-style breakdown of what’s heating up in the beauty realm:

Fire Signs (Aries, Leo, Sagittarius)

Bold, fearless, and impossible to ignore. These signs are going for fiery reds, molten oranges, and metallic golds. Think sharp winged liner, sun-kissed highlighter, and confident, full-coverage glam.

Pro tip: Aries, try a red-hot lip. Leo, go full gold goddess. Sag, blend tangerine tones into your eyeshadow for a sunset-chaser look.

Water Signs (Cancer, Scorpio, Pisces)

Emotional, intuitive, and effortlessly dreamy. These signs are embracing cool-toned hues like seafoam green, baby blue, and lavender. Glossy lids and dewy skin are in.

Pro tip: Cancer, keep it soft and misty. Pisces, add shimmer like you’re made of moonlight. Scorpio, try smudgy navy eyeliner for a sultry, mysterious vibe.

Earth Signs (Taurus, Virgo, Capricorn)

Grounded and polished, earth signs are all about earthy neutrals with a luxe twist—olive greens, taupe, bronze, and rich browns. Skin-first beauty is big here.

Pro tip: Virgos should focus on flawless brows and a clean cat-eye. Tauruses should go for velvety matte lips in mocha shades. Capricorns should add dimension with a bronze contour and minimalist elegance.

Air Signs (Gemini, Libra, Aquarius)

These signs are playful, inventive, and always ahead of the trend. They love pastels, graphic liners, and holographic accents.

Pro tip: Gemini, experiment with mismatched eyeshadow colors. Libra, balance iridescent highlighter with a rosy blush. Aquarius, bring out the futuristic vibes with metallic lashes or chrome lids.

Nails That Match Your Moon Sign?

Summer 2025 nails are going tropical with a cosmic twist. Pinterest predicts major nail art inspiration from hibiscus blossoms, fruit motifs, and the relaxed glam of an Italian summer: coral pinks, lemon yellows, gelato-inspired gradients, and star-studded decals.

Your moon sign might love a soothing lavender mani, while your Venus sign is screaming for gold foil and cosmic sparkle.

Cool-Toned Beauty Is the Chill We Need

Heatwave or not, cool-toned palettes are making a splash this summer. Think icy blues, silvery purples, and blue-red lipsticks that feel like a breeze off the Amalfi Coast. Read more about the “cold girl” aesthetic here.

Your Birth Chart Is Your New Beauty Blueprint

The rise of astrology makeup is more than just a vibe. Beauty in 2025 is becoming hyper-personalized, and the stars are guiding the way. This summer is about showing up as your most authentically astral self.