1/50 © La Prairie

At HOLA! USA we celebrate beauty diversity in all aspects. This year we focused on breaking Latinx stereotypes across various categories while honoring the cultural range of the Latin diaspora. For this year’s awards, we envision the Latina who is influenced not only by her heritage but also by trends, ingredients and personal needs. We imagine our readers as knowledgeable and innovative in all things beauty— recognizing that we have different skin tones, shapes, and sizes— and we are not a one-size-fits-all audience. In the spirit of celebrating beauty inclusivity, we have curated an array of products that cater to all women and speak to modern-day trends. We invite you to experience the new age of beauty at HOLA! USA. Keep scrolling for the best in skincare this year.

MORE: Best In Beauty 2019 Winner: Ada Rojas is redefining the beauty industry with her natural hairline Botánika

Wash, exfoliate, hydrate, repeat. Every skin type needs a specific treatment to maintain a youthful glow and smooth finish. Whether the goal is to fight acne, target fine lines or wrinkles, these Editors’ picks are worth every penny. 

MORE: 20 Award-winning Latinx beauty brands to shop right now

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La Prairie Skin Caviar Eye Lift, $480, laprairie.com

2/50 © Ponds

Pond’s Cold Cream Cleansing Balm, $10, target.com

3/50 © Aethera

Aethera Everyday Concentrate with Cannabis Sativa, $45, aetherabeauty.com

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