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Meet the best beauty products of 2022

We are thrilled to announce that HOLA! USA’s Beauty Awards are back! The HOLA! Beauty Awards serve as an essential guide for Latinas to discover the most beloved and effective beauty products and technology. Our 2022 Best in Beauty Awards includes 10 categories tailored to how Latinas embrace and experience beauty, with a special eye toward celebrating Latina-owned brands and products.

The Judges

Valeria Del Rey

November 21, 2022 4:07 PM EST

Alexa Dolmo

November 21, 2022 4:09 PM EST

Sandy Tejada

November 21, 2022 4:20 PM EST

Sherly Tavarez

November 21, 2022 4:15 PM EST

Ivonne Morales

November 21, 2022 4:12 PM EST

Shirley Gómez

November 21, 2022 4:32 PM EST

Pedro Zurita

November 21, 2022 4:37 PM EST

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November 21, 2022 4:46 PM EST

Best beauty products of 2022

LATINA-OWNED Right arrow


SCENTS & Right arrow


THE Right arrow


COLORS Right arrow


ETHICAL & Right arrow


SOCIAL MEDIA Right arrow


ME TIME Right arrow


TRAVEL Right arrow


UNDER $20 Right arrow


BEAUTY Right arrow


Our methodology

Our methodology

Our beauty editors, reviewed and tested hundreds of new launches this year, then filtered the top and most effective products, which were then reviewed by our panel of beauty experts and influencers to award the best products of the year. This was based on ingredients, price point their effectiveness.