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Disney’s ‘Encanto’ partners with Alamar Cosmetics to release a one-of-a-kind makeup collection
The brands are taking beauty lovers on a trip to discover the many wonders of Colombia
Disney’s latest movie Encanto brings the magic of family to the screens and the hard work and creativity to beauty lovers. The company has established a robust partnership with Latinx-owned businesses. It has teamed up with culturally relevant brands, Alamar Cosmetics, and Rizos Curls, intending to amplify the power of these entrepreneurs.
Alamar Cosmetics and Disney are taking beauty lovers on a trip to South America to discover the many wonders of Colombia. Disney’s Encanto Colección by Alamar Cosmetics marks a historical moment for the Latinx beauty community as it is Disney’s first time collaborating with an independent Latina-owned business.
The partnership is also an homage to the three things that make Disney’s Encanto so mesmerizing: Colombia with its unique, boundless beauty; family, whose love keeps us grounded; and the inner magic that blossoms from unconditional self-love.
“We were shocked when Disney contacted us and said that they had a movie that we would be perfect to collaborate with,” Gabriela Trujillo told HOLA! USA, referring to the time she received a DM from Disney’s VP of Global Marketing. “So while they were developing the movie, I developed a 13 piece collection.”
The colección will include 13 limited-edition pieces ranging from Alamar’s staple Lip Gloss formulas to blushes, highlighters, and Liquid Eyeliners for the first time in Alamar’s history. Take a look at the collection below.
Sun Soaked Highlighter Flex Alert
Discover a magically intense shine with the Alamar Cosmetics x Disney’s Encanto highlighter! A peachy tone with a duo-chrome formula, the “Flex Alert!” highlighter is guaranteed to help you show off the glow your mami gave you. Using the “I’m the Light” highlighter brush from the Power Trio Eyeshadow Brushes set, apply a little or mucho product on the top of your cheekbones and high points of your face for an illuminating complexion.
Spread Your Wings Liquid Eyeliner Lilac Sin Limites
Let your eyes do the talking with the Alamar Cosmetics x Disney’s Encanto liquid eyeliners! Enhance your eyes with the bold “Lilac Sin Limites” shade. Glide them on your lash line for an effortless pop of color on its own, or pair it with a look from the Encanto Essentials Eyeshadow Palette to make a bright, magical statement.
Spread Your Wings Liquid Eyeliner Emerald Eternal
Let your eyes do the talking with the Alamar Cosmetics x Disney’s Encanto liquid eyeliners! Enhance your eyes with the fantastical “Emerald Energy” color. Glide them on your lash line for an effortless pop of color on its own, or pair it with a look from the Encanto Essentials Eyeshadow Palette to make a bright, magical statement.
Power Trio Eyeshadow Brushes
With the help of the The Power Trio Eye Brushes, your looks will be the talk of the city – or mountains if you live in Encanto. Each brush in the trio was thoughtfully chosen to make sure you achieve any look you can imagine. “Be Bold” is great for packing and layering shadow from the Disney Encanto Essentials Eyeshadow palette; “Be Precise” is essential for creating clean, sharp lines; And lastly, the “Be Consistent” blending brush is a must-have for blending the look de tus sueños to perfection.
My Best Self Duo Complexion Brushes
The Alamar Cosmetics x Disney’s Encanto collection’s duo of complexion brushes will have you not only looking, but feeling like your best self. The “I’m Everything” face brush is quite literally everything. It’s the complexion brush that does it all – ideal for creams, powders and liquids alike, the vegan and synthetic bristles are guaranteed to blend your complexion products like magic no matter the formula. The “I’m The Light” brush is best used for highlighting. Pair it with the highlighter and watch that glow from within shine through.
Madrigal Magic Mirror
Beauty is in the eye of the mirror holder, y ese eres tu. The Madrigal Magic Mirror is a foldable hand mirror, making it easy to use at any time and place. Alamar and Disney want you to always love what you see when you look in your reflection, which is why you’ll notice a sweet message on your espejito to remind you of the magic within.
Longwear Lip Liner Mira, Bella
The Alamar Cosmetics x Disney’s Encanto liners are pure magic. Offered in two shades, “Mira, Bella” and “Dímelo Cantando,” these fantastical formulas were curated to last through any occasion. Wear it alone for a natural look or pair the gloss with its matching longwear lip liner for a more defined finish.
Longwear Lip Liner ¡Dimelo Cantando!
The Alamar Cosmetics x Disney’s Encanto liners are pure magic. Offered in two shades, “Mira, Bella” and “Dímelo Cantando,” these fantastical formulas were curated to last through any occasion. Wear it alone for a natural look or pair the gloss with its matching longwear lip liner for a more defined finish.
Longwear Lip Gloss Mira, Bella
The Alamar Cosmetics x Disney’s Encanto lip glosses come in two shades, “Mira, Bella” and “Dímelo Cantando,” these fantastical formulas were curated to last through any occasion. Wear it alone for a natural look or pair the gloss with its matching longwear lip liner for a more defined finish.
Longwear Lip Gloss ¡Dimelo Cantando!
The Alamar Cosmetics x Disney’s Encanto lip glosses come in two shades, “Mira, Bella” and “Dímelo Cantando,” these fantastical formulas were curated to last through any occasion. Wear it alone for a natural look or pair the gloss with its matching longwear lip liner for a more defined finish.
Disney's Encanto Palette by Alamar Cosmetics
The palette includes a mix of rich, buttery metallics and longwear mattes for multidimensional looks that leave a lasting impression. The color story itself is an homage to the three things that make Disney’s Encanto so mesmerizing: Colombia with its unique, boundless beauty; Family, whose love keeps us grounded; And the inner magic that blossoms from unconditional self-love.
Colorete Powder Blush I’m Blawsome
Alamar Cosmetics is bringing that island sunkissed look to Colombia with not one but two shades of the Colorete Powder Blush. The shade “I’m Blawesome” is a cool-toned petal pink inspired by the flowers that blossom for Isabella everywhere she goes. The highly pigmented powder blushes glide on the cheek seamlessly to give an eye-catching flush of color.
Colorete Powder Blush Hermosa Rosa
Alamar Cosmetics is bringing that island sunkissed look to Colombia with not one but two shades of the Colorete Powder Blush. The shade “Hermosa Rosa” is a bright coral inspired by the flowers that blossom for Isabella everywhere she goes. The highly pigmented powder blushes glide on the cheek seamlessly to give an eye-catching flush of color.
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