Selena Gomez  is ushering in 2018 in style! The 25-year-old shared a picture from her latest Coach campaign on Wednesday, January 3. “A New Year’s first just for you guys – I’m so excited to reveal my new @coach campaign. #CoachSS18 #CoachNY,” the Wolves singer wrote next to the promotional photo. The Fetish singer was photographed by famed photographer Steven Meisel for the shoot that shows her sitting in a windowsill with a leather jacket draped over her shoulders and clutching the quilted Parker bag.


selena-coach-ss18VIEW GALLERY Selena and Coach released the latest campaign featuring the singer Photo: Steven Meisel 

For the campaign, Selena was styled by Karl Templer and had her makeup done by makeup artist Pat McGrath. The fashion house took to their Instagram to share the same image next to a caption celebrating the face of the brand. “#SelenaGomez reprises her role as the face of Coach. Here, in the first of the #CoachxSelena campaign series, she wears the new-season quilted Parker bag.” The campaign features key bags from the Spring 2018 collection, including the Parker, which will be available in February.

The backdrop of New York City behind the Bad Liar singer, embodies the brand's city aesthetic. “Creative Director Stuart Vevers makes New York feel like a town, a real community,” Selena said in a statement. “It just feels like this is where the brand really lives.”

MORE: Selena Gomez designs an inspirational bag for Coach 

Last year, Selena, who wore a custom design by the fashion house to the 2017 Met Gala, released a statement about joining the brand as an ambassador saying, “I couldn’t be more proud to be the face of Coach. I’ve also loved working with Stuart, I admire his vision and designs.”

selena-coach-ss18-2VIEW GALLERY Selena announced that she would become the face of the brand in 2016 Photo: Steven Meisel  


Stuart Vevers, the creative director of Coach, noted that the Hands to Myself singer connects to this generation. “Selena is a rebel and a romantic, a dreamer and a doer who boldly charts her own course,” he said in a statement. “To me, she speaks to a generation; she connects.”

Ahead of the latest campaign, Selena made an inspirational mark on the world of fashion with the creation of the “Selena Grace” bag. The double-handled carryall, was named after the quality the singer most embodies and came in three exclusive colors, Black Cherry, Selena White and Selena Red. The 13 Reasons Why producer also wore the brand during numerous A-list appearances in 2017. 

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