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He’s no longer private! Kate and Pippa Middleton’s little brother James has changed the status of his Instagram account. The 31-year-old businessman has taken his page from private to public – and the results do not disappoint.

James officially joined the social media site on July 23, 2013 and has been active ever since. Beware! There is an overload of cuteness that comes with following the bearded gentleman. On top of artsy shots from various locations and adventurous shots from vacations – James’ pups take centerstage.

Throughout his feed, there are countless shots of him snuggling, hiking and enjoying the world with his six pups. Followers would also be surprised to see James showing off his style, his farm life and even some special moments with one of his siblings.

Scroll through and take a look at all of the things we learned about James from his Instagram. And don’t forget to hit follow.

Dog dad!

Perhaps the sweetest part of his thread is all the pictures of him and his pups. The stars of his page are his “ever growing” pack of pups, that include, Ella, and her pups, Inka, Luna, Zulu, and the sweet “odd ball out,” Mabel.

Photo: Instagram/@jmidy

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Proud dog dad!

One of James’ biggest accomplishments is his dog Ella, who officially became a therapy pup. James made the announcement next to a picture of the chic pup rocking her new vest.

Pippa and Kate’s brother looks forward to “sharing the love, and Timmy tickles” with Ella and the people at Pets As Therapy.

Photo: Instagram/@jmidy

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He’s a businessman

James is the founder of Boof.com. The business, which was launched in 2013, is home to exploding confetti cards. The festive venture also features ads with some familiar paws.

Photo: Instagram/@jmidy

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